Free SEO Budget and ROI Calculator

Use our online budget and ROI calculator to benchmark your requirements against industry best practices. We have researched industry best practices and recommendations and combined them into a model to calculate the optimal SEO budget and expected ROI.

Information about the model and required input parameters

Parameter	Description
Type of Business	Are you selling to consumers (B2C) or other businesses (B2B)? Depending on your target customers you will have to budget your marketing activities differently. Generally consumer goods require a higher marketing budget.
Annual Revenue	How much revenue do you generate per year? Obviously your marketing budget will adjust depending on the size of your business. If you are just starting your operations and you do not have significant revenue streams yet, then please enter your planned annual revenue. You might have to invest more into marketing than a mature business.
Internet as Sales channel	The internet is a very important sales channel for most businesses and our model takes that into account. You can adjust for your specific situation.
Lead Conversion Rate	How many visitors do you need to get to your website to generate 1 lead? A lead conversion rate of about 40 is average for most businesses, but of course you need to constantly monitor your lead conversion rate and optimize your sales funnel. MarkTheGlobe can help you with that.
Keyword Competition	Are your desired keywords competitive? Obviously there is much more competition for a keyword like "real estate" than for "buy luxury condo in Cleveland, OH". We will help you identifying the right keywords that provide targeted traffic at reasonable SEO efforts. How much competition do your keywords have?
Total Lifetime transactions per customer	Do you have repeat business, or do your customers normally buy only once form you? Please enter an average number of transactions for your customers.
Average Profit per transaction	What is your average profit per sale?