Free SEO Budget and ROI Calculator

Use our online budget and ROI calculator to benchmark your requirements against industry best practices. We have researched industry best practices and recommendations and combined them into a model to calculate the optimal SEO budget and expected ROI.

Information about the model and required input parameters

Parameter	Description
Type of Business	Are you selling to consumers (B2C) or other businesses (B2B)? Depending on your target customers you will have to budget your marketing activities differently. Generally consumer goods require a higher marketing budget.
Annual Revenue	How much revenue do you generate per year? Obviously your marketing budget will adjust depending on the size of your business. If you are just starting your operations and you do not have significant revenue streams yet, then please enter your planned annual revenue. You might have to invest more into marketing than a mature business.
Internet as Sales channel	The internet is a very important sales channel for most businesses and our model takes that into account. You can adjust for your specific situation.
Lead Conversion Rate	How many visitors do you need to get to your website to generate 1 lead? A lead conversion rate of about 40 is average for most businesses, but of course you need to constantly monitor your lead conversion rate and optimize your sales funnel. MarkTheGlobe can help you with that.
Keyword Competition	Are your desired keywords competitive? Obviously there is much more competition for a keyword like "real estate" than for "buy luxury condo in Cleveland, OH". We will help you identify the right keywords that provide targeted traffic by using reasonable SEO efforts. How much competition do your keywords have?
Total Lifetime transactions per customer	Do you have repeat business, or do your customers normally buy only once from you? Please enter an average number of transactions for your customers.
Average Profit per transaction	What is your average profit per sale?

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We are assuming a discount factor for the resulting traffic if SEO is only a one time investment instead of an ongoing activity. Search engines constantly evolve and competitors are improving their rankings over time, so unless there is some activity on your site as well, it will fall behind. On the other hand ongoing SEO activities reinforce each other, so your site will benefit proportionally more compared to individual campaigns.
This simple calculator should provide only a rough guidance and illustrate which parameters determine the ROI of your SEO campaign. As part of our Global SEO audit we will provide you with a more accurate model that also takes actual keyword search volumes, Adwords CPC and expected CTR into account.