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In the outline of economic and financial crisis, advertising would constantly become one of the firsts that will be hit badly, and the present time has not much of a difference at all... except online advertising. This fact is further given details according to the report of the Interactive Advertising  Bureau (IAB) and as prepared by PwC, not only to emphasize on recession but in this period of uncertainty, online advertising has grown steadily, including the first half of 2010.

In the United States online advertising enormously increased 13 percent in the second quarter (April-June) and reaching USD 12.1 billion, which represented a quarterly record. Relating the estimated annual revenue at this rate, the turnover also exceeds the 2008 annual record of USD 23.400 billion, according to reports.

The German Internet users spend an average of almost two and a half hours per day navigating the World Wide Web. The recent survey by the BITKOM ICT Industry Association revealed this study which was based from nearly 1,000 people age 14 years and above who were interviewed in private homes. The study was not based on the passive on-line time like the having an open browser in the background. This time the survey took into account the active use of the Internet for personal or professional reasons.