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No doubt that the social networks take a considerable amount of percentage in reference to the overall time people spend in front of a computer. Whether in the office, at university or at home, people always find time log on to their social networks like Twitter and check some photos and update status on Facebook or by watching videos on YouTube. It has been confirmed that nearly 80% of Internet users use social networks on a regular basis to be in touch with family and friends and shared in real time other information, comments or opinions.

The market research firm Nielsen explained this study further. According to Nielsen, 22% of the time spent on the Internet in a month falls under the social networks category which is equivalent to 110 billion minutes online. The company also claims that this is the first time that three quarters of users around the world use the social networks to communicate with friends or to read blogs.

The most popular and most visited social networks are led by Facebook and YouTube. And with Facebook network's nearly 500 million registered users means spending an average of six hours, while YouTube recently recorded an average of 13 billion videos being viewed in a month.

Social media continues to emerge as one of the primary sources of fast information and news. In fact, it is now considered as the main medium that carries a big impact on consumer behavior.

A lot of studies have proven that the majority of people online or nearly 84% use the social media to express something about themselves and to disclose facts and information about anything under the sun. Also, it turns out that there is a bigger increase in percentage to people who rely on online resources like searches and reviews as a part of their decision-making process.

The studies only prove that each individual in the social media community whether it is an opinion or reaction about a certain product, service, brand or whatsoever can become such a great influence to other people despite the fact that there really is no close contact between each other.

If this is analyzed intensively, marketers can use this study to reinvent their marketing attack and grab the opportunity to influence their target market and control consumer behavior using the social media. In order for your business to achieve that influencer standing, it is better to start by defining a few simple areas like the location in which people may have a high demand on your business and from there, it will be easier to launch your marketing attack.

In the world of business and advertising, having the ability to become flexible and dynamic is a requirement in order for your and your business to survive the ever changing competition.

Over the last fifteen years in the history of the World Wide Web, the online community has evolved significantly in terms of the type of users and content as well as how users perceive the Internet as a whole to fulfilling their expectations.

Almost every minute, a lot of websites are being created to offer special forms of information and advertisement to users. Social networking sites are also emerging in recognition today, being the most significant form of social media that Internet users employ because as they claim, it has become a part of their daily lifestyle.

People nowadays are more comfortable of using the Internet in finding more information about pre-organized objects or specific items like the current status of their favorite sports team, celebrities or about a certain product or service they wish to purchase in the future and the like. Consequently, instead of spending long hours of walking in through stores and comparing items and prices, people simply choose to be inside the comfort of their own home and do shopping.

The future of search is very broad and promising because a lot more of innovations and user engagement is in store for us that will improve our way of collecting, understanding and serving information and technology. This evolution that we keep track of is a great way for advertisers and marketers to find out more ways on how to improve their strategy and structure to arrive at smart marketing plans and campaigns.