The search engine wars with three big names in the industry Google, Yahoo and Bing is still on the rage. Yahoo and Bing still fail to capture a huge share of the market. On the other hand, Google is still the leader among the pack with 71.43% and 71.59% market.  Yahoo and Bing garnered a sluggish 14.43% and 14.28% for the latter and 9.86% and 9.87% for the latter. The study was conducted by Experian Hitwise during the period of July to August 2010. The sample from their study is 10 million US users.

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