Almost every search portal has an option, aside from text contents to search for photos and images. This search option may attract a significant amount of traffic to our websites if we know how to make the images on our websites SEO-friendly. Statistics show that image searches from search engines take up the 20% of the total searches all over the web.
The search engine spiders also popularly known as crawlers are the ones responsible for indexing our websites, however, crawlers have now way to determine the importance or relevance of an image with just the photo alone. That's how the "ALT" attributes on the HTML code of your website comes into importance. This tag serves to explain and describes to the spiders the significance of the photos to the website, therefore giving greater emphasis to our content.
Here are a few tips from toprankblog on how to effectively optimize images:
1. Choose the appropriate images.
2. Incorporate the keyword in the file name of the photo.
3. Make sure the description placed as the "ALT" text is unique and descriptive.
4. Use the right anchor text.
5. Match the images with the content.
6. Do not stuff too many keywords on the "ALT" attribute as it might put you into trouble with search engines.
Though the effect of image optimization is not extremely important as compared to other strategies but as we keep on saying, every single technique helps in getting a good amount of visitors whether through image searches, standard searches and the social media.
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