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Facebook, the number one social network in the world will be holding a press conference on Monday for the rumored launching of the Facebook e-mail service. Facebook having more than 500 million registered users as according to analysts could surpass and dethrone the big email leaders such as Gmail, Hotmail and Yahoo mail.

While email continues to be the most commonly used communication network, social networking sites such as Facebook and Twitter have replaced some of this use through their own messaging systems.

Windows Live's Hotmail currently has approximately 361 million users worldwide, followed by Yahoo Mail and Gmail with 273 and 193 million respectively.

The search engine wars with three big names in the industry Google, Yahoo and Bing is still on the rage. Yahoo and Bing still fail to capture a huge share of the market. On the other hand, Google is still the leader among the pack with 71.43% and 71.59% market.  Yahoo and Bing garnered a sluggish 14.43% and 14.28% for the latter and 9.86% and 9.87% for the latter. The study was conducted by Experian Hitwise during the period of July to August 2010. The sample from their study is 10 million US users.

Search engines are powerful tools for bringing the product towards the consumers. It is a fact that the internet has entirely revolutionized the methods on how information about certain things or products reaches the consumers. Whether it is concerned with luxury items and services to the most mundane items, users would automatically employ search engines in order to gather information about the item and such. Search engines such as Google and Yahoo are considered popular choices among users as have been proven in recent research.

About a year and a few days ago when Yahoo and Microsoft announced a fusion in terms of search engines having the purpose of pulling down Google.

From an update on the blog of Yahoo!, it was broadcasted that starting this week in the United States and Canada, Yahoo! search engine will begin its transition and will begin showing off search results from Bing.

This contract will let Yahoo! revive its search engine by incorporating with it the more popular by Bing. This will also allow the search engine Redmond Giant to fuse with Yahoo! and raise its market share to 30% though about 65% still far controlled by Google. Nevertheless, this can only be made possible not until Bing has been implemented worldwide, which could probably last until 2012.

Only the search results will come from the index of Bing, while the interface, presentation and configuration, will absolutely stay unchanged and with the addition of the phrase "Powered by Bing" at the end of each search result. Apart from that, users can still enjoy Yahoo! tools like  search assistant, site filters, and many others.

In this clash of the search engines, we will see in time if this big fusion will hit a big impact to Google, an enormous contender we all know will never raise its while flag. In fact, Google continues to improve and revamp its search engine and just a few weeks ago Google Images interface was redecorated into something that Bing has been using for quite some time now.

Yahoo! Japan has acquired Cirius, a well-known enterprise under mobile advertising and is the company behind the ad network for mobile AdLocal.

The advertising company which kicked off in the United States last year, lets advertisers to target their ads based on the physical locality of the mobile phone users with the use of GPS, map coordinates and cellular identifications. In Japan, the company which is now six years old, says its ad policy has taken spots among various categories of local business advertisers.

Yahoo! has a 35% stake in its subsidiary in Japan. Financial terms of the contract were not unveiled but it was announced that its satellite office in California, along with their staff will be transferred to the main operations center in Japan since one of its goals is to increase its reputation in Japan with the help of AdLocal's credibility to approximately one billion mobile consumers in the country.

Japan has long started this trend of using marketing strategies using location based tools which without a doubt contributes a big impact in the Japanese market trend. The United States is also dedicating research and studies to adapt this kind of trend so as to introduce a new media in the advertising world.

Associated Content will now be under the management of Yahoo, Inc. The website known for offering different contents like articles, images and videos created by small time freelancers was purchased by Yahoo for approximately $100 million as according to sources.

This is a great opportunity for Associated Content as it will be more exposed to an even wider range of new techniques as well as highly advanced technology for producing their low-budget services. Yahoo's CEO, Carol Bartz believes that the combination of the promising potentials of Associated Content with Yahoo will surely bring something to be watched out for and quoting it from her, "it's a game changer."

The two companies are eager to team up together into producing more affordable contents that will cater a larger marketplace. They are also targeting of providing new marketing ventures and services give more options to advertisers on how will they attract their business reputation as well as increasing their sales.

Last year, Yahoo released Meme, an API microblogging service that looks more of like Twitter with a dog theme instead of a bird. The platform is made using Yahoo Query Language (YQL) which will be perfect in building a mobile version for smartphones.

And just yesterday, news has it that Yahoo already acquired a new domain name for Meme. Me.me is the new domain for accessing the Yahoo microblogging site. As of now, Yahoo is trying every effort to make the application popular just like how Twitter and Facebook are performing in the world of social media nowadays.

In fact, the new domain serves as an important component for Yahoo's online branding technique, as described by Yahoo's product development and engineering director, Antonio Silveira.

Could Meme be the next alternative to Twitter? I am sure individuals, especially advertisers and business owners are starting to get curious about this service. Well, time will only tell if this new addition to the microblogging sites will become a social media madness.