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Twitter managed to get some significant attention from the time it was introduced to the public. According to the website Mashable.com, the statistics that was exposed in 2009 with over 18 million users is expected to reach more than 200 million this year alone.

The users of this popular social network have made it as part of their lives. Terms such as "hashtag", "retweet", "tweet", "trending topic", along with the many Twitter language that were established through the years have established a certain mode of communication teaching users to become more dynamic in dealing with the social network.



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Mubarak's stepping down has been one of the topics discussed in the most popular social networks. The truth is that Facebook and Twitter took part in the revolution in Egypt. These popular social media helped thousands of Egyptians to bring on fight against their government which is losing its reputation lately, principally among the youth and the concerned.

This modern-day revolution was made possible because of the social media; that with just an effortless flex of muscles, information is easily relayed at the right place at the right time in just a snap of a second.



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No doubt that the social networks take a considerable amount of percentage in reference to the overall time people spend in front of a computer. Whether in the office, at university or at home, people always find time log on to their social networks like Twitter and check some photos and update status on Facebook or by watching videos on YouTube. It has been confirmed that nearly 80% of Internet users use social networks on a regular basis to be in touch with family and friends and shared in real time other information, comments or opinions.

The market research firm Nielsen explained this study further. According to Nielsen, 22% of the time spent on the Internet in a month falls under the social networks category which is equivalent to 110 billion minutes online. The company also claims that this is the first time that three quarters of users around the world use the social networks to communicate with friends or to read blogs.

The most popular and most visited social networks are led by Facebook and YouTube. And with Facebook network's nearly 500 million registered users means spending an average of six hours, while YouTube recently recorded an average of 13 billion videos being viewed in a month.

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There is yet again another overwhelming and record breaking data with regard to the number of tweets Twitter sends out monthly. The first major figure was presented in December 2009, with a billion of tweets per month, reaching that figure for the first time. And last May, a new record was confirmed: 2 whopping billion tweets a month.

Twitter 2 Billion Tweets per Month

Photo credit to Pingdom

The consistent growing rate of tweets being sent out each month is an impressive thing people in the online world should all be aware of as it carries a lot of good news especially to people under the business sector who use social media as one of their marketing strategies. More tweets, means more chances for businesses to be talked about and retweeted by users. For the ordinary people who use Twitter for their personal stuff, could mean more spam, but on the lighter side, it only proves that the convenience of communication is becoming even closer and closer to our reach.

Anyway, Twitter has always been very hardworking when it comes to ensuring the quality tweets populating all over popular social networking platform. So, rest assured that in the following days to come, a bigger and better Twitter awaits us.

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Social media continues to emerge as one of the primary sources of fast information and news. In fact, it is now considered as the main medium that carries a big impact on consumer behavior.

A lot of studies have proven that the majority of people online or nearly 84% use the social media to express something about themselves and to disclose facts and information about anything under the sun. Also, it turns out that there is a bigger increase in percentage to people who rely on online resources like searches and reviews as a part of their decision-making process.

The studies only prove that each individual in the social media community whether it is an opinion or reaction about a certain product, service, brand or whatsoever can become such a great influence to other people despite the fact that there really is no close contact between each other.

If this is analyzed intensively, marketers can use this study to reinvent their marketing attack and grab the opportunity to influence their target market and control consumer behavior using the social media. In order for your business to achieve that influencer standing, it is better to start by defining a few simple areas like the location in which people may have a high demand on your business and from there, it will be easier to launch your marketing attack.

In the world of business and advertising, having the ability to become flexible and dynamic is a requirement in order for your and your business to survive the ever changing competition.

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The popularity of social networking continues to soar high as comScore recently concluded on their research study stating that social networking ranks as the fastest-growing mobile content category (mobile application and browser content).

The study shows a drastic increase in smart phone users. Of these smart phone users, 78% used their phones in April 2010 to accessing their mobile browsers and 80% of which made use of the mobile applications and services.

Because of the convenience and ease of access to the Web brought by the mobile devices and applications, the popularity of mobile surfing and social networking is expected to increase drastically sooner or later. Not to mention the many new smart phone designs and features which are to be released in the future, the world of social media, without a doubt, has a bright future. It is so bright that it captivates everyone it hits.

Online businesses and industries have yet another reason to work even harder and strive for the best online marketing strategy that they can implement. More people, means more chances of getting sales and return of investment. The online networking trend has never been this constant making it easier to predict and plan. Indeed, the future has a lot in store for us.

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Blogging is undoubtedly a very essential social media tool whether for personal or commercial use. It is like an online hub where people share their thoughts, seek information about certain issues, meet new friends and many other social activities.

On the commercial side of it, blogging is a very powerful marketing mechanism as well as it gives the freedom to promote and advertise one's company and the services it offers. Moreover, blogging is an effective way to attract customers because you are able to interact with them and address each and every concern that they have.

It is important to remember that updating your blog regularly will boost your reputation and in turn, will reward you a lot of juice of success. In fact, companies who have commercial blogs get 55% more traffic to their sites. Well, what does that mean? -- BETTER MARKETING RESULTS, of course.

Blogging is something that each of us, whether as individuals or a company, has to explore. Over time, it has been proven that it can provide an enormous edge over companies who wouldn't dare exploring it.

Companies today consider having a blog as a necessity. It has become a company need that requires only of a minimal operational cost but will surely provide great end results.

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Twitter is getting even more serious with the competition in terms of providing a social media platform that specifically caters business owners. In fact, the company has already started the beta testing for their business accounts known as Twitter Business Center.

This new Twitter feature will provide more flexibility for entrepreneurs as it will be focused more into providing the finest customer service as well as consumer management and a faster turn-around time.

Twitter business accounts will be automatically verified as soon as they are activated so you'll know that the account is really under the administration of the business itself. One interesting feature of this service is its ability to add multiple contributors to the account so different representatives from the business can access the same account.

Normally, a typical twitter account can only receive direct messages from its followers provided that it is also following back that person. What sets a business account apart from the usual is its ability to receive direct messages from any of its followers regardless whether or not the account following the user. This feature is a must-have for businesses because as it can improve customer service since dealing with customer feedbacks and issues privately will be a lot easier.

Twitter says that the beta testing will only be offered to just a few businesses as of the moment but once everything is under control, it will be rolled out to every interested business owners. For the mean time, the company is doing every possible way to perfect this new service.

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A whopping 6.7 billion tweets is expected to be sent out in January 2011 as predicted by Pingdom based on simple calculations using the previous monthly growth rate of Twitter tweets.

Well, most analysts will not be surprised with this forecast as the massive growth of Twitter in terms of registered users and the number of tweets sent out in a day is clearly evident.

This conclusion by Pingdom was simply formulated using the percentage growth rate over the last six months which shows an almost constant figure of 16% in average creating a smooth curve up. Therefore if this constant 16% growth rate will be maintained each month, it is safe to say that 6.7 billion tweets are bound to kick off by the first month of next year.

The world of social networking is growing enormously big that it can actually grow from nothing to something in just a short span of time. That's how viral social media is. No wonder why a lot of businesses are investing so much to online marketing and promotion as compared to the usual print and TV ads.

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If you think advertising is only something that adults have to learn, well think again. The Federal Trade Commission believes that even the kids need to learn and understand how advertising works so they will be educated about certain information for them to become smarter consumers in the future.

The Internet has become a community for people to keep in touch, purchase, ask, and basically everything you can think of. As a one big community, a huge percentage of it covers the younger generations or kids of minor age. Advertisers and marketers admit that these days, most of their consumers online fall under the children category.

And because advertising is almost becoming synonymous to the World Wide Web, the Federal Trade Commission launched a campaign that will educate the youth about what advertising is. The website is called Admongo.gov, an online application that targets children ages 8 to 12 to keep them informed about the ads that they see all over, how they work, why are they created, etc.

Advertising is something to be taken seriously even to kids. It is a very essential tool in the Internet world because it is one way to keep people informed about certain products and services they wish to purchase. With that, a consumer has to determine appropriately whether a certain advertisement is truthful or misleading in order to arrive at the best decision.

So to advertisers and marketers, better consider the younger audience in generating and designing your next ad campaigns.

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