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The German Internet users spend an average of almost two and a half hours per day navigating the World Wide Web. The recent survey by the BITKOM ICT Industry Association revealed this study which was based from nearly 1,000 people age 14 years and above who were interviewed in private homes. The study was not based on the passive on-line time like the having an open browser in the background. This time the survey took into account the active use of the Internet for personal or professional reasons.

Web 2.0 has established its online presence and it is undoubtedly well-known - from social networks and even to the most reputable companies. Websites looking to boost their online reputation now use Web 2.0 to promote their websites to all walks of life, make stronger consumer interaction and product recognition.

What is Web 2.0?

Web 2.0 is an Internet craze that uses interactive, user-based applications (such as wikis, blogs, web applications, and labels) to promote resourcefulness, trading of information among users and the mutual efforts between users. Fundamentally, any Internet based activity or an application that relies on consumers to aid the development of the business.

Web 2.0 is refurbishing the previous structure, the conventional way, permitting users to fuse with the content of the website thus creating a newtork active customers.It is also a great opportunity for websites to construct their online presence and above all, build a good reputation among customers. This is the solution to a successful business and website.

Sites like eBay and Facebook are by now using Web 2.0. Ebay uses a comprehensive feedback report, while Facebook uses several web applications. Millions of other sites are already using this new Web trend. Web 2.0 makes use of applications to websites to connect to their customers.

Online shopping continues to become a trend in the World Wide Web as a lot of people use the Internet to search for great deals and promotions on different items.

Internet users are now learning to use the social media to receive updates like promotional news, recipes and other household-related stuff. Due to our fast changing and unpredictable economy, people have become wiser in spending their money. With that, people find the need to consult the Internet to find the most practical and economical products that they can get.

This trend is becoming more and more rampant due to the fast growing number of mobile devices available in the market which serve as vital media in our decision-making process.

In our generation today where the fittest will mostly the ones to survive, it is important for consumers to become selective of what they are buying with regards to the quality, quantity and many other aspects.

Selling and buying products online is the newest trend in our modern lifestyle and most businesses are venturing into this kind of strategy because it is becoming a necessity.

Over the last fifteen years in the history of the World Wide Web, the online community has evolved significantly in terms of the type of users and content as well as how users perceive the Internet as a whole to fulfilling their expectations.

Almost every minute, a lot of websites are being created to offer special forms of information and advertisement to users. Social networking sites are also emerging in recognition today, being the most significant form of social media that Internet users employ because as they claim, it has become a part of their daily lifestyle.

People nowadays are more comfortable of using the Internet in finding more information about pre-organized objects or specific items like the current status of their favorite sports team, celebrities or about a certain product or service they wish to purchase in the future and the like. Consequently, instead of spending long hours of walking in through stores and comparing items and prices, people simply choose to be inside the comfort of their own home and do shopping.

The future of search is very broad and promising because a lot more of innovations and user engagement is in store for us that will improve our way of collecting, understanding and serving information and technology. This evolution that we keep track of is a great way for advertisers and marketers to find out more ways on how to improve their strategy and structure to arrive at smart marketing plans and campaigns.