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Google has finally introduced the Google +1 Button as close rival to the “like” button of Facebook. This new Google feature for sure will be an addition to the tools in online marketing.

The +1 Button will allows sharing information to your contacts and this recommendation about any certain content on the web can affect a website’s standing to search results. Also, the +1 button will appear to the AdWords add that are posted on the website. It basically does the same function as the Facebook Like button.

An interesting feature of +1 is that regardless of whether you click the +1 in the organic search result, in an AdWords ad or in the content of a website or a blog, what you vote for is the target site. These votes will then be reflected in all three options at the same time your avatar will be displayed to your contacts directly below the result.

The South Korean law enforcement team raided the offices of Google and Daum Communications after suspecting them of collecting confidential data without consent from its users. Police broke into the offices of the company claiming that AdMob, Google’s mobile application is collecting data illegally.

Police authorities have been positive with their conclusion that Daum and a subsidiary of Google Korea have collected information to determine the location of supercell users as a part of a marketing strategy.

Mobile devices, without a doubt are becoming the most commonly used media for Web browsing and the growth of this trend is increasing exponentially faster than what analysts and experts expected. This is one of the powerful statements that Google CEO Eric Schmidt stated during the 2011 IAB Annual Leadership Meeting.

The incumbent CEO of Google used Youtube as an example and gave unbelievable figures to let everyone better visualize what he was talking about. According to him, more than 200 million Youtube videos are being played everyday using mobile devices. The increasingly intense use of mobile gadgets will continue to grow and is growing extremely fast according to Schmidt. In fact, he admitted that this trend is going on way faster as compared to the forecasts of the company’s top workers.

The growth of the Android market, the centralized app store for Google's mobile operating system, could not be more impressive. Relentless, the number of apps has been multiplied in the last couple of months. And by this time, the census tallies approximately more than 100,000 Android applications available in the Android marketplace.

Android therefore becomes the second mobile platform when it comes to the number of applications available, both free and paid. Of course, the top spot is still ruled by the App Store, the app store for iPhone (iPod Touch and iPad) which currently holds a whopping number of 300,000 applications.

In the outline of economic and financial crisis, advertising would constantly become one of the firsts that will be hit badly, and the present time has not much of a difference at all... except online advertising. This fact is further given details according to the report of the Interactive Advertising  Bureau (IAB) and as prepared by PwC, not only to emphasize on recession but in this period of uncertainty, online advertising has grown steadily, including the first half of 2010.

In the United States online advertising enormously increased 13 percent in the second quarter (April-June) and reaching USD 12.1 billion, which represented a quarterly record. Relating the estimated annual revenue at this rate, the turnover also exceeds the 2008 annual record of USD 23.400 billion, according to reports.

Three technology giants Google, Intel and Sony have merged together their ingenuity to construct a platform called Google TV which aims to deliver the World Wide Web to the halls and rooms and basically anywhere in the world via a television.

Google television programs made by Sony with Intel chips will soon be available for purchase so one can enjoy this TV experience. According to New York Times, the project has already started and is expected to team up with Android as well. There is also a great probability that Google device will be able to transmit normal channels and some Internet contents.

Today, September 27, 2010, the epic company, Google celebrates its birthday (as you may have observed the doodle image is about a birthday cake). Particularly 12 years back, two computer science students in the names Larry Page and Sergey Brin established Google, Inc. (the September 4, 1998) which was then first called as BackRub.

The search engine wars with three big names in the industry Google, Yahoo and Bing is still on the rage. Yahoo and Bing still fail to capture a huge share of the market. On the other hand, Google is still the leader among the pack with 71.43% and 71.59% market.  Yahoo and Bing garnered a sluggish 14.43% and 14.28% for the latter and 9.86% and 9.87% for the latter. The study was conducted by Experian Hitwise during the period of July to August 2010. The sample from their study is 10 million US users.

In May 2009, the cyberspace was thrilled when Google had launched Google Wave as a tool to revolutionize the way people communicate.

The elation, though, lasted only for 14 months as Google announced that it will discontinue the service. One of the main reasons as assessed by analysts on why the service ended too soon is because it is too complicated. The fundamental design of the service is to allow association among different users via instant messages, documents, drawings, task lists, calendar and many more. But the service is not easy to appreciate and has proved to be confusing to several users who are comfortable to the plainness of other social networks.

Google CEO Eric Schmidt said that one of their policies is to try things out and they rejoice with their failures. However, some economic analysts do not believe in a similar way.

A few weeks ago when Google announced to the public its second-quarter revenue this year, advised that the company was too expanded and as a result it is losing ground in the search market.

And there are more potential justifications for the termination of Google Wave. The company is launching its computer operating system "Google Chrome OS" based on the same principle: "Our computer activities are conducted mainly within the browser and no longer on the desktop."

Simultaneously on the Internet, there are many buzz that the company might be working on a social network like Facebook called "Google Me."

This plan, according to speculations, could slot in elements of Wave and Google Buzz, the social platform mail service Gmail.

If you will ask an average person to describe Google as a company, the normal answer you will probably get is that it is one of the largest and most successful web advertising companies in the world.

However, Google would like this stereotype be changed and educate everyone that the company is not just on the "take side" of a "give and take relationship" of a business circle. The company wants the world to know that it has become a part of the success of small businesses across the world offering internet-based services and products even in times of poor economic performance.

The multinational public cloud computing company released a report during a news conference in the Capitol building stating about the economic impact of their company's programs and services. Google said that on 2009, it generated approximately $54 billion for US-based businesses, online publishers and non-profit organizations alone. The report was based on the total amount of money Google paid out to its clients using Google AdSense products, the value of free advertising it gives to non-profit sectors and lastly, the estimates on the amount of money made by marketers and advertisers.

Google may look like it is trying to emphasize its great contribution in the economic development and into providing more jobs to people but the company have a point after all. We cannot deny the fact that internet advertising has become a vital part in our economy especially for small and medium businesses relying to the World Wide Web in generating sales and revenue.