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At last, after much delay, Sony has finally unveiled its first TV compatible with Google TV. The launch by Sony was held on October 24, under the name Internet HDTV and come in four models: 24 inch (U.S. $ 599), 32 inches (U.S. $ 799), 40 inches (U.S. $ 999) and 46 inches (U.S. $ 1399). Although Google still has not landed on TV completely, the device allows you to browse and watch TV simultaneously and use the search engine Google TV. Something that is in favor to the marketing world all over the globe as it brings the advertisements at the convenience of one's home.

Three technology giants Google, Intel and Sony have merged together their ingenuity to construct a platform called Google TV which aims to deliver the World Wide Web to the halls and rooms and basically anywhere in the world via a television.

Google television programs made by Sony with Intel chips will soon be available for purchase so one can enjoy this TV experience. According to New York Times, the project has already started and is expected to team up with Android as well. There is also a great probability that Google device will be able to transmit normal channels and some Internet contents.

Back then and up to this very moment, advertising on TV is way too expensive and unreasonable for small businesses and advertisers. A standard TV advertisement would normally cost thousands of dollars which hinders small and medium enterprises from exploring this old-existing medium. But Google TV is changing the way advertisers and marketers deal with television advertising by making TV advertising more affordable. With Google TV, anyone, as long as they have AdWords account can advertise and market their products on national cable TV for as low as $20 per ad space.

Advertisers see this new venture as one great opportunity to attract consumers and increase sales revenue without them having to spend a lot of money.

The fast-paced and competitive marketplace continues to grow bigger and bigger each day that is why it is always a wise decision for advertisers and businesses to scout for alternative and innovative ways on how to introduce their products and services to consumers. With that, the ever faithful television which has been around for many years now is absolutely a perfect and powerful marketing medium.

Google never fails to introduce better and economical alternatives with its tools and services. All eyes are now on the lookout for this new Google service. If it comes to the point that Google TV becomes a big hit to the market, one this is for sure: Google advertising at its best.