Google has finally introduced the Google +1 Button as close rival to the “like” button of Facebook. This new Google feature for sure will be an addition to the tools in online marketing.

The +1 Button will allows sharing information to your contacts and this recommendation about any certain content on the web can affect a website’s standing to search results. Also, the +1 button will appear to the AdWords add that are posted on the website. It basically does the same function as the Facebook Like button.

An interesting feature of +1 is that regardless of whether you click the +1 in the organic search result, in an AdWords ad or in the content of a website or a blog, what you vote for is the target site. These votes will then be reflected in all three options at the same time your avatar will be displayed to your contacts directly below the result.

One of the many questions that pop out regarding this +1 feature is regarding the contacts. People would normally ask who they’re contacts are. Google already explained this matter and what the term “contacts” encompasses is the user’s social network circle. Your social network circle consists of all the accounts that you have linked in Gmail, GProfile, GBuzz, GReader and other social networking sites like Twitter, Flickr, and many more except Facebook. To know more about who is withing your social circle, you may visit you dashboard section of your google account.

Google +1 Button and SEO

How will the SEPRs benefit from the Google +1 button? Actually, according to sources from Google, the +1 button does not actually influence the search results. What it does is it determines the position of the website in the search. Also, Google +1 will be a big help in increasing site traffic since the snippet is an eye-catcher.

Google +1 and Adwords

This concern will be quite simple: the number of +1 clicks received by an AdWords ad will not in any way affect the quality of ad campaigns. The only competitive advantage is that it will yield to credibility. The more +1 clicks the ad receives, users will be more inclined to clicking on that particular ad unit.

The South Korean law enforcement team raided the offices of Google and Daum Communications after suspecting them of collecting confidential data without consent from its users. Police broke into the offices of the company claiming that AdMob, Google’s mobile application is collecting data illegally.

Police authorities have been positive with their conclusion that Daum and a subsidiary of Google Korea have collected information to determine the location of supercell users as a part of a marketing strategy.

The South Korean authorities are also looking up at the issue concerning Google’s collection of emails from unsecured wireless networks in 2009 and 2010 while capturing a satellite view of the area using their mapping technology. This is the same case that happened in Europe and to some other countries which suspended Google services. However, Google has been firm with their statement that all the data that was collected has been gathered by mistake.

This location-tracking topic has been a major issue nowadays. Just recently, Apple faced the same accusations because of the illegal data collection of the iPhone. Advertising companies have come up with advanced technologies especially this form of personalized advertising. With personalized advertising, companies are able to find out their customers’ personal data like where they are, what they like doing, what are their needs and many more. These information are no doubt, very important for companies to power up their businesses.

Security researchers have just recently revealed that the Apple's iPhone can actually keep track of the user’s whereabouts which is surprisingly accurate in determining the location at any time. Once the iPhone has detected the location it stores all the data in a secret file inside the device which can actually be copied to the computer when the iPhone is synced.

The information captured on the secret file contains the latitude and the longitude coordinates as well as the time of registration. So basically, anyone who has access to your phone could accurately determine the activities and locations of the iPhone owner with the use of a simple software.

According to the data scientists and researchers of this issue, Alasdair Allan and Pete Warden, iPhone is the only device that records location data in this approach. Alasdair also did the same research on Google Android’s tracking algorithm but he found no similarities. They said that no such device has ever done this type of tracking system.

Warden and Allan have put up a web page so they will be able to answer people’s questions about this secret file. They also created a simulation program to let iPhone users see how their location is tracked and stored in the device. It has also been confirmed that the iPad (3G capable) does the same with regard to location tracking and recording.

However, if we look closely on the TOS (Terms of Use) of Apple for its iTunes software, there is a section there about “location-based services”. It says there that Apple, along with its partners have the right to collect, use and share location information from their users which includes the location of any Apple device that a user may use. The information collected and stored are actually anonymous and can never be personally identified. These data will only be used by Apple and or their partners to improve their services that rely on location.

It is understandable that one of the key aspects to be taken into account when venturing through the World Wide Web is SEO. And since cyber world is fast evolving like no other, any marketing campaign should stay updated regarding the different online marketing strategies to stay in the loop. These simple strategies are vital in the development and success of any business vying to get a good position in the market.

We want to share with you some essential ways to optimize your website so that people can stumble on your page when they consult the search engines.

1. Choosing a good name for your domain. If possible, the domain must contain the keyword or keywords of what you are marketing.

2. Using correct and appropriate keywords. Keywords can be just plain single words or phrases depending on your needs.

3. Providing quality content. Of course everyone will agree that no one will visit a page if it is not informative and interesting.

4. Using relevant titles, headers, categories and tags.

An essential part of SEO management is getting high rankings as well as scalable traffic. Having said this, one should spend more time and energy in optimizing their target business, combined with human interaction and conversation to your visitors. Interaction is very important because high rakings mean nothing without conversation. People will turn down your website if they are not experiencing any exchange of ideas or communication from you.

The security team of Russia has announced this week about its plan of prohibiting access to messenger giant Skype as well as the top email clients Hotmail and Gmail. According to the authorities, these services are starting to get out of their control and this may lead to problems concerning the national security.

Although a lot have been asking why Russia decided to take this step just now, knowing that these Internet technologies have been around for quite a while already. It is obviously clear that Russia is taking one step higher to establish an easier way to control its security services in the future.

Alexander Andreyechkin, Federal Security Bureau official said that they see these services as major threats to the Russian security. The fact that the said services are programmed using foreign structures and algorithms, this idea alone is something that Russia has to worry about.

Last year, the blogging platform WordPress doubled in size, in terms of the number of users, reaching 18 million blogs in the month of March. One reason why the company decided to dig in a little deeper and provide a little more satisfaction to the users. Just yesterday, WordPress has announced a new plugin that will offer a much more improved and optimized interface for viewing WordPress blogs in the iPad.

Onswipe, which is Wordpress’ partner in developing this plugin, adds a menu so the user can customize and change the look of their WordPress blogs in iPad. It is optimized for HTML5 and is automatically activated for 18 million blogs under the WordPress.com platform. Users can also download and install the plugin manually.

WordPress said that they are currently record 750,000 pages visit per day and according to the company, this number is sure to blow up in the coming more years. This trend started last week with Flickr, and now with the giant blog platform WordPress. This is a very good indication of the greater and better technologies to come. And we are hoping that in the course of the year 2011, there will be a large number of websites that are optimized specifically for tablets.

More than 18 million blogs are hosted on WordPress, for that reason iPad support features such as touch, screen orientation and many others are very important now that almost everyone in the world owns an iPad or a tablet, at least.

If you are one of the million Skype users who patronize and support its services because of its simple and fast user graphics, probably this news will fall quite profound as it was announced on their official blog that the arrival of advertising to the program is already on the cards. Well, something that brings good news to the advertisers and online marketers out there.

The company behind the most popular VoIP service has just recently declared that it will now start showing advertisements on its user interface. The ads will kick off at the main tab of the Windows-based application. These advertisements look relatively discreet as they will be placed directly on the top part of the interface itself.

What is great about this new venture is how they managed to fuse in something that can be so annoying to users and make it into something that is smart and acceptable to the people’s meticulous tastes.

At the moment, only to users from the US, UK and Germany will be encountering these advertisements but it will soon be spread out to all countries. And as mentioned earlier, for the meantime, only those users under the Windows platform will be affected by this campaign. Also, don’t be surprised if this will soon arrive to the mobile versions of the applications such as Android, Symbian and iOS platforms.

This is one great step for Skype to introduce advertising to a service that is used by almost anyone in the world. For sure this will be one great effective campaign for Skype and to all advertisers who are eyeing to have their spot on the application.

Mobile devices, without a doubt are becoming the most commonly used media for Web browsing and the growth of this trend is increasing exponentially faster than what analysts and experts expected. This is one of the powerful statements that Google CEO Eric Schmidt stated during the 2011 IAB Annual Leadership Meeting.

The incumbent CEO of Google used Youtube as an example and gave unbelievable figures to let everyone better visualize what he was talking about. According to him, more than 200 million Youtube videos are being played everyday using mobile devices. The increasingly intense use of mobile gadgets will continue to grow and is growing extremely fast according to Schmidt. In fact, he admitted that this trend is going on way faster as compared to the forecasts of the company’s top workers.

Smartphones by now have been giving people the ability to surf the Web wherever. On the other hand, its screen size sometimes hinders users in maximizing its function and thus the introduction of tablets the market. Since then, everything has completely changed and improved. Anyone can now have a mobile device that can execute almost the same tasks that desktop or laptop computers can do.

Schmidt added that mobile browsing will bring a bright future to businesses as about 78 percent of smartphone and tablet users use their gadgets to shop online and that this will be the new normal that the people will soon adapt.

Twitter managed to get some significant attention from the time it was introduced to the public. According to the website Mashable.com, the statistics that was exposed in 2009 with over 18 million users is expected to reach more than 200 million this year alone.

The users of this popular social network have made it as part of their lives. Terms such as "hashtag", "retweet", "tweet", "trending topic", along with the many Twitter language that were established through the years have established a certain mode of communication teaching users to become more dynamic in dealing with the social network.

While some disagree that there are no secrets in using Twitter successfully, well, there are certain ethics and factors that are very essential to get a strong reputation and be noticed along with the millions of users and tweets that are sent out daily.

Here are a few tips for those who are new to this platform and are planning to integrate whether their personal lives or business with it, or whether you just want to improve Your Twitter experience.

• Follow interesting users where you can mutually benefit with one another.

• When you tweet, try to say something that will be beneficial for others. Never say anything that the public will not make use of or learn from.

• Use Twitter search to meet people and topics that are under the same niche as you are or your business.

• Commit to reply to your followers for it is the best approach to be part of the community and engage yourself and your brand. Keep in mind that Twitter will help you create your digital brand – your reputation.

• Use #hashtags to tag popular or the most-searched keywords.

Mubarak's stepping down has been one of the topics discussed in the most popular social networks. The truth is that Facebook and Twitter took part in the revolution in Egypt. These popular social media helped thousands of Egyptians to bring on fight against their government which is losing its reputation lately, principally among the youth and the concerned.

This modern-day revolution was made possible because of the social media; that with just an effortless flex of muscles, information is easily relayed at the right place at the right time in just a snap of a second.

Revolutions were not really as what they are today. Before, people had to get together behind closed doors to talk about their plans and from then they had to go and speak with other involved parties. Now, revolution sparks in the “cloud” by using sites like Facebook and Twitter which has been the case with the Egyptians’ battle against poor governance.

This moment shows one proof about how influential social media is to the world; that because of these social networking sites, it is no longer impossible for one to voice things out or to inform anyone, anywhere around the globe.

This incident is not only a remarkable moment for the Egyptians but for everyone around the world especially for businesses and entrepreneurs because this incident perfectly explained how basically anything can become viral in the World Wide Web. That the social media is considered nowadays as one the best tools to sell your business.

Apple, without a doubt, is one of the most successful companies in the last decade, and Steve Jobs has a large amount of worth in revitalizing the business with products like the iPod, iPhone and iPad, among others.

As said by an official announcement, Jobs will file a leave to the company to focus on his health, which asked for privacy and respect to Mr. CEO at the same time making it clear, as always, his love for Apple and his eagerness to return soon as the head of the company.

Temporarily stepping on Jobs shoes during his indefinite leave is Tim Cook, who has already done it in the past, but this revelation has raised fears concerning about the future of the company as well as the actions to be done.

The week was recorded with a drop of more than 5% for Apple, which obviously involves million dollars. Although this case has been dragged down and concluded due to the fact that businesses have been affected by the U.S. holidays and it is anticipated that in the course of the day the fall may decrease.

It has always been lucid that Steve Jobs is not just the CEO, but an established boss that gives assurance about the future of the business on the line.

Facebook, the number one social network in the world will be holding a press conference on Monday for the rumored launching of the Facebook e-mail service. Facebook having more than 500 million registered users as according to analysts could surpass and dethrone the big email leaders such as Gmail, Hotmail and Yahoo mail.

While email continues to be the most commonly used communication network, social networking sites such as Facebook and Twitter have replaced some of this use through their own messaging systems.

Windows Live's Hotmail currently has approximately 361 million users worldwide, followed by Yahoo Mail and Gmail with 273 and 193 million respectively.

The big reveal would definitely be a distress for the rest of the companies that are trying to put in new services in which some are based on social networks. Well, everyone accepts the fact that the success of Facebook in just five years wipes out the competition.

Currently, Facebook offers internal mail system, in which Facebook users can send mails to each other. There are also a couple of options in which users can connect the social network to their other accounts.
   
According to comScore, Gmail is the only email service that has grown so much over the past year. And according to the latest report on September, the increase of users was 21 percent compared to same month last year. In comparison, Microsoft fell 2.8% and Yahoo 10% did.

In one of its remarkable decision to change direction, Apple Inc. loosens a bit when it comes to its restraints on the development of applications for iPhones and iPads. Thid smart decision sparked due to the bigger and improved competition from smart phones and mobile devices running the Android software.

The big change will give developers more freedom to choose on how to construct their applications. The change also solidified because of the long-running battle between Apple and Adobe, creator of the popular Flash technology, which many web sites use to host videos and computer animations. Apple will now tolerate the design of flash-based applications. The company also lifted a lot of restrictions on other programming languages.

Google was also pleased with Apple’s big decision. The result of the changes, however, may become a bit unnoticeable to consumers and Apple will keep on reviewing all applications submitted to the App Store and users, at this point in time will not yet see flash-based videos as it is still restricted on the software encoded on the Apple devices.

In general this great change is still good news because this would mean more applications that will become available to the users. New developers will now have a greater motivation to create applications for the iPhone and the iPad.

App Store, Apple remains the biggest market with more than 300,000 applications. However, the Android Market has also augmented its applications from 30,000 to over 80,000 in just six months. Analysts say this decision only shows that Apple feels threatened by the growth of rivals like the Google Android.

At last, after much delay, Sony has finally unveiled its first TV compatible with Google TV. The launch by Sony was held on October 24, under the name Internet HDTV and come in four models: 24 inch (U.S. $ 599), 32 inches (U.S. $ 799), 40 inches (U.S. $ 999) and 46 inches (U.S. $ 1399). Although Google still has not landed on TV completely, the device allows you to browse and watch TV simultaneously and use the search engine Google TV. Something that is in favor to the marketing world all over the globe as it brings the advertisements at the convenience of one's home.

When Google announced its new Internet TV service, Google TV, it confirmed that it had closed deals with Sony and Intel to work on hardware that would allow the ambitious project come into reality. After the proclamation, we seldom heard any from companies involved. But now, Sony did its part by presenting its first television service that includes Google TV, the Internet HDTV.

Unlike many of the televisions that offer internet on a limited basis, the Internet HDTV includes Google Chrome browser, which allows access to any web site at any time. In addition, you can surf the Web while watching television; something no other internet-compatible television can do as of the moment.

Google TV also announced that you can make use of your Android phones as a remote control. In addition to all the buttons you would expect from a control, it includes a QWERTY keyboard to make the searches much simpler.

The growth of the Android market, the centralized app store for Google's mobile operating system, could not be more impressive. Relentless, the number of apps has been multiplied in the last couple of months. And by this time, the census tallies approximately more than 100,000 Android applications available in the Android marketplace.

Android therefore becomes the second mobile platform when it comes to the number of applications available, both free and paid. Of course, the top spot is still ruled by the App Store, the app store for iPhone (iPod Touch and iPad) which currently holds a whopping number of 300,000 applications.

While the number of applications is not directly related to quality, it is still a good sign that the number of consumers grow and that the platform is becoming more attractive to developers to put in their investments and efforts.

Improvements in the Android Market

The Android Market has integrated some enhancements with the newest operating system updates. And Google has increased its security means to trim down the potential publication of malicious applications.

It has also incorporated improvements in the organization as well as in the presentation of applications and in the purchasing procedure in order to augment sales, one of the main appeals of Apple’s App Store: although both of the app store offers the same application, Apple still get much more sales and profit than Google.

The technology giant Apple has recorded a net revenue of 4.31 billion dollars during third quarter of 2010, which has led to a 70.3% rise over the exact phase of 2009, as made public by the company Silicon Valley.

The creators of the iPhone have documented a record USD 20.34 billion between July and September, a 66.5% increase over the same quarter a year ago. "We are thrilled to announce that more than 20 billion in revenues and over 4 billion in profit after tax, both are breaking records for Apple," said Apple CEO Steve Jobs on his statement.

"We also think that we could have sold more iPhones if we could supply the marketplace with more units," said Apple chief financial officer, Peter Oppenheimer, who has been very satisfied with the treatment of the iPad in the market, with sales of 4.19 million devices in the last quarter.

In a press convention that followed the proclamation of these financial results, Steve Jobs has prophesied the failure of the new 'tablet' computer to be launched in the coming months to contend with the iPad. "They will be dead upon arrival," said Jobs, who has defended the size of the iPad screen which is nearly ten inches, compared to the general trend of its rivals aimed at seven-inch screen for their "tablets."

"They're too small to compete with the iPad and too big to compete with the iPhone," said Jobs, who has predicted that the marketplace will in the long run take the size of the iPad as "ten inches is the minimum to be able to use applications properly on a tablet, "he assured. These statements dispersed the rumors that Jobs will be announcing a new seven-inch iPad for the first quarter of next year.

In the outline of economic and financial crisis, advertising would constantly become one of the firsts that will be hit badly, and the present time has not much of a difference at all... except online advertising. This fact is further given details according to the report of the Interactive Advertising  Bureau (IAB) and as prepared by PwC, not only to emphasize on recession but in this period of uncertainty, online advertising has grown steadily, including the first half of 2010.

In the United States online advertising enormously increased 13 percent in the second quarter (April-June) and reaching USD 12.1 billion, which represented a quarterly record. Relating the estimated annual revenue at this rate, the turnover also exceeds the 2008 annual record of USD 23.400 billion, according to reports.

Among the best performing areas, contextual search advertising holds the undisputed leader with 47 percent of the total. Behind this figure is the long-established domain Google, the giant advertising firm which remains the undisputed number one in the industry for its Adwords and Adsense system which share part of the revenue with the publishers of blogs and other media that are able to adapt these ads on their pages. And the supremacy of other Google services like search, Gmail, Youtube and many others. Following are the conventional banners, which hosted 23 percent of the dollars invested, and the emerging video format, Which represents 5 percent of the total. Incorporating marketing on YouTube and the media from the media support, this new trend is in direct competition with the display of advertisements on television, which is until now the media king. The concentration of advertising on television has been replaced by other concentration dominated by the search engines.

One of the points of interest, as reported by IAB, is the increasing attention of advertising revenue in a few hands. The ten largest companies share 70 percent of the advertising crop, while companies among the eleventh to the twentieth place in this ranking contribute an additional 12 percent of the market.

In our generation today, we cannot deny the fact that the sales of printed books are rapidly declining and on the other side, eBook sales are growing and are exponentially rising in popularity. One of main reasons, as obviously seen by analysts and even the lay, is the introduction to mobile web surfing as well as the new platforms like the iPad, iPhone, Samsung Galaxy Tab and many other smart devices. EBooks have found a whole new market and is attacking everyone effortlessly.

According to the Association of American Publishers the eBook sales grew by 193% this present year 2010 as compared to the preceding year. The sale of eBooks has literally tripled so far this year. In truth, the market, at present, accounts for 9% of sales in the United States, entering a total of 263 million dollars over the year.

Apparently, printed books are still in a constant freefall. While earnings from August last year have grown by 4%, fiction books for adults and teenagers have suffered a fall of 18.3 and 14.6% compared to July this year.

It is very likely that the number of eBooks will grow even more, as the iPad is becoming massive, as well as the new tablets like the Samsumg Play Book Galaxy or Blackberry to market.

MapQuest is a cool website where it offers a complete multimedia atlas with information on every country in the world. This ingenious creation, as analysts say, is an interesting alternative to Google Maps, though it must be kept in mind that the latter still has many features not present in MapQuest.

MapQuest provides you an easy way to locate business establishments and local stores including their contact numbers and much other useful information in no time. This web service allows you to navigate a fairly rapidly through the world maps, but as such, the interactive application allows users to choose between two types view: one being the conventional map, marked by relief and mountains, and the other is the satellite view, which shows a map of the world like what we see at space view. So far, these are the very common features that can be found in other similar services especially Google Maps. This service is really special as it provides comprehensive information on each country, so that the service will be of interest to many students and advertisers as well.

Clicking on a specific area, the application will detect the matching country, and then it will take you to a section where there is a great deal of information on it. Things like religion, geographical space and boundaries are the information that MapQuest can serve each user.

Three technology giants Google, Intel and Sony have merged together their ingenuity to construct a platform called Google TV which aims to deliver the World Wide Web to the halls and rooms and basically anywhere in the world via a television.

Google television programs made by Sony with Intel chips will soon be available for purchase so one can enjoy this TV experience. According to New York Times, the project has already started and is expected to team up with Android as well. There is also a great probability that Google device will be able to transmit normal channels and some Internet contents.

There would be no doubt that Google TV will be huge for local businesses, e-commerce, news, gaming, communications, social media and to almost every corner of the online world. A lot of people look up to Google and its services and it has become the best place to get in touch with anyone o anything. With Google TV, users can easily turn over to the Web as they see advertisements or products that interest them without having to leave the couch.

Google TV, so far is one of the great moves of Google by bringing the Web in the household presenting web services and the chance to bring one’s preferred content from the computer to the television at the convenience of his own home. On the other side, is also a promising start for business owners and marketers - the advertising part. We know that television advertising is a profitable commerce and almost certainly Google wants to get a bigger slice of it.

The latest rumor which has now populated the online world says that Apple wants to make FaceTime users reach the maximum possible. This sprouts to an issue stating that is planning to launch a new iPad this coming holiday season with a built in camera to make video calls with other devices using FaceTime technology such as the iPhone 4 and the new iPod touch.

The drizzle of information about Apple and its products has always been constant and now, reliable sources say that they may be cooking some advanced development for a new version of the iPad which would include a front camera and might as well have a smaller 7" screen version.

It seems that FaceTime will be expanding to reach out to all devices and systems. And it was also rumored that it could reach Mac and Windows computers which is something that will bring big change in the world of social media including marketing and promotion.

Regarding the 7 inch version of the iPad, there is nothing mind-boggling about this idea since there are already plenty of Android tablets which caters to different screen sizes, not only 7 inch. Apple knows it has much power as a brand and the simple fact of having an apple image (IOS inside) undoubtedly captivates many consumers.

What is certain is that if this rumor is true, Apple once again will show us that its priority now is to enhance the iOS among consumers with a charisma rate very strong, both from the hardware and software point of view.

Today, September 27, 2010, the epic company, Google celebrates its birthday (as you may have observed the doodle image is about a birthday cake). Particularly 12 years back, two computer science students in the names Larry Page and Sergey Brin established Google, Inc. (the September 4, 1998) which was then first called as BackRub.
 
But if the company was founded on the 4th of September, then why is the company celebrating its anniversary on the 27th? Many are wondering and speculating the reasons behind this. Well, this is not surprising especially to analysts and Google critiques because we talk about Google, and Google has constantly been famous for doing things in a much unusual way than the rest and as you may have noticed, throughout these 12 years of existence, the company have been celebrating its anniversary on different days of September (although in 2005 the celebration was also set on the 27th).

Well, setting aside this date issue, the main reason for this special day is that people from all over the world pay their respects and admiration to Google for revolutionizing the human World Wide Web experience. Google, for 12 long years has transformed into one of the largest and most successful companies of all time, and more importantly because of their ingenious services, strategies have revolutionized not only the lives of individuals but also the business and corporate world.

The German Internet users spend an average of almost two and a half hours per day navigating the World Wide Web. The recent survey by the BITKOM ICT Industry Association revealed this study which was based from nearly 1,000 people age 14 years and above who were interviewed in private homes. The study was not based on the passive on-line time like the having an open browser in the background. This time the survey took into account the active use of the Internet for personal or professional reasons.

According to the survey, Germans actively use the Internet for about an average of 135 minutes daily. The survey also revealed that one out of eleven users spends 5 hours or more per day online. Moreover, according to the study, age and educational background are two factors that greatly influence the online behaviors of the Germans.

Differences between young and old in the daily Internet use was also pointed out on the survey. Consequently, almost two thirds (60 percent) of Internet users are under 30 years of age and spend two hours or longer in surfing the Web. Furthermore, from the age bracket of 50 to 64, only 14 percent or one out of seven actively uses the Internet and only 8 percent for seniors over 65 years.

Overall, about 70 percent of all Germans are in any case occasionally online. Almost one third of German internet users (30 percent) spend less than one hour per day online. And lastly, roughly one third (35 percent) use the Internet an hour or two a day and one in four (26 percent) surf the Web about two to five 2-5 hours.

It has been talked about all over the Web for a few days whether or not Facebook is developing its own mobile phone.

Zuckerberg says no. They are not thinking about making a Facebook phone . And he also made it clear that it depends what it means when one says "make" and "telephone." Confusing. But the two words point out two different meanings.

Zuckerberg explained that his plans is not to create a phone, but to create a platform, something like a Facebook operating system for mobile devices which will probably serve as a social platform for other applications.

Consider the millions of users Facebook has and the thousands of applications that exist within its network, if we take it to a phone , we have what is essentially an operating system that can run applications or games, all bound into your account and in which you have the power to "Like" everything.

Another preview Zuckerberg gave is that they are now currently testing on the web a concept they call Instant Personalization, where users do not have to "connect" with Facebook, or take more steps to log on to different sites. All you need to do is to simply enter a site and being connected to Facebook , integration is there by default. This hopeful future that the World Wide Web has in store for us especially to those into social media and the online advertising is so promising that different ways of making life easier is being introduced to us day by day.

The search engine wars with three big names in the industry Google, Yahoo and Bing is still on the rage. Yahoo and Bing still fail to capture a huge share of the market. On the other hand, Google is still the leader among the pack with 71.43% and 71.59% market.  Yahoo and Bing garnered a sluggish 14.43% and 14.28% for the latter and 9.86% and 9.87% for the latter. The study was conducted by Experian Hitwise during the period of July to August 2010. The sample from their study is 10 million US users.

What do these values mean to business owners and online marketers? For every website, there is need for optimization if one wants to fare well in the search.  In this case, it would be best to optimize the site for Google since the trend shows the search giant is the primary choice for conducting searches. Faring well in the search results would mean higher market infiltration. Given this opportunity to reach a wider market, surely better profit turnouts will be gained.

Aside from Google being the leader in the search engine wars. Hitwise also concluded that the search giant was able to convey the most visits in the fields of travel, shopping, automotive and health. Yahoo and Bing need to rework their strategies in order to topple Google. However, toppling Google will not happen soon.

For the mean time, the bet is on Google as can be seen in the values that they have garnered. It is safe to say that Google is the best choice as of the moment.

With the arrival of the Google’s new search technology, better known as Google Instant, the SEO companies have been in a state of shock and panic. These experts now have contradiction opinions regarding how this technology will contribute to search engine optimization efforts on various sites. Some indicated that the arrival of Google Instant would mark the death of the SEO industries. On the other end of the spectrum, the search methods will be the same only the paradigm has been change. Due to this contradicting statement, it would be best to clarify what Google Instant brings into the plate of SEO specialists.

Google Instant allows the user to conduct search without necessitating them to consign to various search queries. Simply put, users will not only see search suggestions while typing the keywords but they will also see the results altering as their search are being inputted towards a long tail. Based on some test conducted, Google Instant is not yet entirely perfect. As an example, searching for “San Francisco hotels” will bring out hotels in Alcatraz. In a nutshell, Google Instant removes the need for committing to the search

For businesses with websites aiming to get high ratings in the search, there are two main concerns that should be improved. First, there is a need to make the page title more compelling. Now, it is not a matter of attracting the users to it, but it is about inducing the user to commit to the search. In addition, you should notice the long tail keywords Google Instant provides. The page should be ranked in the most important distinctions. Conducting these changes earlier means having an advantage as compared to those who are still adhering to old SEO principles.

The holidays are fast arriving and online shopping will be more than thriving this season. Consumers will be browsing through the sites and such to get the best deals on mobile phones, fashion items and the likes. In this case, what do consumers look for when searching for products on the internet as gift items? The 2010 Consumer Shopping Habits Survey provides some valuable insights regarding the behavior of online shoppers.

Everything starts with the use of search engines. This has been proven by the recently conducted survey. Fifty nine percent of the sample utilized search engine for their shopping needs. On the other hand, 28% of the sample went straight to shopping sites such as EBay and Amazon.

Users usually opt for the product that has the lowest price and the lowest shipping fee. In this case, these two factors are the significant contributor to which a product will be chosen by a consumer. Factors such as return policy, loyalty rewards, no taxes, coupons, and such are not significantly important. However, the seller status comes in as the third highest consideration made.

Additionally, significant number of consumers indicated that product reviews affect their judgment for a product. What does this entails for businesses? Efforts should be poured in minimizing cost of shipping and pricing while retaining a high trust status. Likewise, it would be best to achieve good remarks on products reviews since this is a potent force for the decision-making processes of consumers. Simply put, to have a booming business this season; one should strive to sustain the aforementioned factors.

Like any tasteful food, such necessitates a good recipe; this is the logical pattern. Likewise, in marketing such follows the same line of thought. In order to achieve favorable results, a recipe is needed to be followed. Some would say paid search is not an imperative when one is investing in search engine optimization and vice versa. However, using one over the other does not prove to be the best option. It a mixture of the two in order to make the sites fare better in the steep web competition.

There are four basic notions to take note of in order for a site to be soaring high. First, the keywords play a huge role in this endeavor. You should choose the most appropriate keywords. With these keywords, you will invest time, money, and effort. Hence, it should be prioritized. Second, content should be of high quality. Third, having a test plan is necessary. This will make the campaign more effective. Lastly, assessment should always be present. The continuous improvement makes the efforts effective.

Perhaps, business owners who would like to develop their sites better should rethink their methods. As have been said before, using a single method is not always effective. However, having a mesh of methods proves better in terms of faring in the search results. The assessment of the search impact should be done periodically in order to see how effective the efforts are. 

Generally, a plan should be conceptualized beforehand on how to make the site search friendly. Remember, by being search friendly; the sites gain more popularity to the consumer thereby increasing productivity.

Search engines are powerful tools for bringing the product towards the consumers. It is a fact that the internet has entirely revolutionized the methods on how information about certain things or products reaches the consumers. Whether it is concerned with luxury items and services to the most mundane items, users would automatically employ search engines in order to gather information about the item and such. Search engines such as Google and Yahoo are considered popular choices among users as have been proven in recent research.

Businesses should be able to take part in this highly efficient way of getting their products and services towards their consumers. Not only is this method cheaper, but it can reach a wider scope of consumers than traditional marketing methods. In this case, you should know how search engines function and provide accurate data. 

Simply put, a search engine can be compared to a library system wherein the former indexes sites according to content. Similar to a library catalogue, the indexing of materials is necessary. Search engines uses various highly refined methods of arranging sites in order to deliver an exceedingly related result based on the demand of the user. Usually, search engines utilize crawlers or spiders to initiate the scanning of keywords on the site. After completion of such, the crawler jumps to another site to scan similar content. Hence, continuous indexing is done.

For businesses wanting to put up a site, it would be best to conduct search engine optimization on the proposed site. With this, the website can be fare better in the results page. Consumers would be able to locate the site better hence increased promotion regarding the services or products.

About a year and a few days ago when Yahoo and Microsoft announced a fusion in terms of search engines having the purpose of pulling down Google.

From an update on the blog of Yahoo!, it was broadcasted that starting this week in the United States and Canada, Yahoo! search engine will begin its transition and will begin showing off search results from Bing.

This contract will let Yahoo! revive its search engine by incorporating with it the more popular by Bing. This will also allow the search engine Redmond Giant to fuse with Yahoo! and raise its market share to 30% though about 65% still far controlled by Google. Nevertheless, this can only be made possible not until Bing has been implemented worldwide, which could probably last until 2012.

Only the search results will come from the index of Bing, while the interface, presentation and configuration, will absolutely stay unchanged and with the addition of the phrase "Powered by Bing" at the end of each search result. Apart from that, users can still enjoy Yahoo! tools like  search assistant, site filters, and many others.

In this clash of the search engines, we will see in time if this big fusion will hit a big impact to Google, an enormous contender we all know will never raise its while flag. In fact, Google continues to improve and revamp its search engine and just a few weeks ago Google Images interface was redecorated into something that Bing has been using for quite some time now.

Yahoo! Japan has acquired Cirius, a well-known enterprise under mobile advertising and is the company behind the ad network for mobile AdLocal.

The advertising company which kicked off in the United States last year, lets advertisers to target their ads based on the physical locality of the mobile phone users with the use of GPS, map coordinates and cellular identifications. In Japan, the company which is now six years old, says its ad policy has taken spots among various categories of local business advertisers.

Yahoo! has a 35% stake in its subsidiary in Japan. Financial terms of the contract were not unveiled but it was announced that its satellite office in California, along with their staff will be transferred to the main operations center in Japan since one of its goals is to increase its reputation in Japan with the help of AdLocal's credibility to approximately one billion mobile consumers in the country.

Japan has long started this trend of using marketing strategies using location based tools which without a doubt contributes a big impact in the Japanese market trend. The United States is also dedicating research and studies to adapt this kind of trend so as to introduce a new media in the advertising world.

In May 2009, the cyberspace was thrilled when Google had launched Google Wave as a tool to revolutionize the way people communicate.

The elation, though, lasted only for 14 months as Google announced that it will discontinue the service. One of the main reasons as assessed by analysts on why the service ended too soon is because it is too complicated. The fundamental design of the service is to allow association among different users via instant messages, documents, drawings, task lists, calendar and many more. But the service is not easy to appreciate and has proved to be confusing to several users who are comfortable to the plainness of other social networks.

Google CEO Eric Schmidt said that one of their policies is to try things out and they rejoice with their failures. However, some economic analysts do not believe in a similar way.

A few weeks ago when Google announced to the public its second-quarter revenue this year, advised that the company was too expanded and as a result it is losing ground in the search market.

And there are more potential justifications for the termination of Google Wave. The company is launching its computer operating system "Google Chrome OS" based on the same principle: "Our computer activities are conducted mainly within the browser and no longer on the desktop."

Simultaneously on the Internet, there are many buzz that the company might be working on a social network like Facebook called "Google Me."

This plan, according to speculations, could slot in elements of Wave and Google Buzz, the social platform mail service Gmail.

Social networking has yet to enjoy more glorious years in the World Wide Web as it has only been existing for about 7 years and was first formed by mistake after which it has turned into a lifestyle that is so popular in all sectors of media and in the lives of people around the world. In fact, a recent study by Nielsen shows that people are now spending more time on their Twitter, Facebook and other social media accounts as compared to before.

Before starting a social network, one has to understand the idea deeper, know the theory behind what they mean and understand the game rules.

Social networks were created first and foremost in the aim of exchanging messages, pictures and videos between groups of families and friends. Then eventually, it stretched out far further than the boundaries created as it is now used in all types of media, business and to gain new connections around the world via the Internet.

It is important to be aware and updated regarding the rules of social networking because it may entail serious consequences for the life a business, entity or an individual.

Advantages of Social Networking

With a simple website set up, it is very easy and convenient not only with getting in touch with the lives and relationships with families, friends and colleagues but also a great advantage for business enterprises to communicate with their target consumers. The social network serves as an excellent means of creating, increasing circles of friends, business connections and new friends with the existing groups of friends.

In competing in the marketplace, raise in sales and consumer loyalty are the chief objectives of any enterprise. For that reason, advertising sectors, whether internal or external, have always worked to get in touch, influence and remind consumers about their products, services, and/or brands. Nevertheless, over a period time, the typical brochures and advertisements have been replaced by tools which are now considered by most companies because they are cheaper and by the same token, effective.

Usually, experts have used many methods to make a product stand out from rivals in order to boost profits. As a result, the advertising campaigns organize a whole set of approaches ranging from the organization of events, to the direct sale of products and services at reasonable prices. However, other than conventional methods, there are now new tools that companies are using to reach customers. One of the most popular these days is the so-called digital marketing, online marketing o e- marketing.

Moreover, Web 2.0 tools are characterized in the social networks where users converse, reflect and criticize. This is where companies must be at hand to generate an active exchange of information. As an added tool, companies can make use of web analytics programs like Google Analytics, which presents an assessment of the visits, traffic sources, search terms or the conversations that happen around the brand. This makes it possible for companies to be familiar with the profile of their customers, their preferences, the productivity of the campaign, to determine most efficient marketing plan, and at the same time, allows experts to build up more effective features and better classify their advertising strategies.

Web 2.0 has established its online presence and it is undoubtedly well-known - from social networks and even to the most reputable companies. Websites looking to boost their online reputation now use Web 2.0 to promote their websites to all walks of life, make stronger consumer interaction and product recognition.

What is Web 2.0?

Web 2.0 is an Internet craze that uses interactive, user-based applications (such as wikis, blogs, web applications, and labels) to promote resourcefulness, trading of information among users and the mutual efforts between users. Fundamentally, any Internet based activity or an application that relies on consumers to aid the development of the business.

Web 2.0 is refurbishing the previous structure, the conventional way, permitting users to fuse with the content of the website thus creating a newtork active customers.It is also a great opportunity for websites to construct their online presence and above all, build a good reputation among customers. This is the solution to a successful business and website.

Sites like eBay and Facebook are by now using Web 2.0. Ebay uses a comprehensive feedback report, while Facebook uses several web applications. Millions of other sites are already using this new Web trend. Web 2.0 makes use of applications to websites to connect to their customers.

Intriguingly, the most common recommendation in creating a successful blog is to write quality content, but how many of us really know what quality content means? Essentially, quality content is all that a visitor will find helpful, attention-grabbing or even amusing. Quality content is something that people would want to spend time reading.

Here are some specific tips you can follow to achieve a quality article:

1. Always keep in mind that the content must be appropriate to the subject matter of your website. Never lose your audience focus.
2. Explain to your readers something they do not know.
3. Create original content.
4. Supply answers to questions people have by providing practical information such as tips or guides on how to do something or do reviews of products related to your website.

The quality content puts in worth to the site as well as it gives your visitors a reason to come back. It also gives further value to our products, teach consumers on how to take full benefit of them, give them appropriate care and give information about their features and functionalities.

The content helps you build an online character and makes the site a source of information about a specific issue in question. Reflect on your own understanding. Definitely, most of us have a series of blogs which probably we have subscribed to. We visit the site often because we feel that what they published is valuable for us. That's what we mean by quality content. It is the ideal tool to achieve better search engine optimization, while delivering quality visitors.

No doubt that the social networks take a considerable amount of percentage in reference to the overall time people spend in front of a computer. Whether in the office, at university or at home, people always find time log on to their social networks like Twitter and check some photos and update status on Facebook or by watching videos on YouTube. It has been confirmed that nearly 80% of Internet users use social networks on a regular basis to be in touch with family and friends and shared in real time other information, comments or opinions.

The market research firm Nielsen explained this study further. According to Nielsen, 22% of the time spent on the Internet in a month falls under the social networks category which is equivalent to 110 billion minutes online. The company also claims that this is the first time that three quarters of users around the world use the social networks to communicate with friends or to read blogs.

The most popular and most visited social networks are led by Facebook and YouTube. And with Facebook network's nearly 500 million registered users means spending an average of six hours, while YouTube recently recorded an average of 13 billion videos being viewed in a month.

Almost every search portal has an option, aside from text contents to search for photos and images. This search option may attract a significant amount of traffic to our websites if we know how to make the images on our websites SEO-friendly. Statistics show that image searches from search engines take up the 20% of the total searches all over the web.

The search engine spiders also popularly known as crawlers are the ones responsible for indexing our websites, however, crawlers have now way to determine the importance or relevance of an image with just the photo alone. That's how the "ALT" attributes on the HTML code of your website comes into importance. This tag serves to explain and describes to the spiders the significance of the photos to the website, therefore giving greater emphasis to our content.

Here are a few tips from toprankblog on how to effectively optimize images:

1. Choose the appropriate images.
2. Incorporate the keyword in the file name of the photo.
3. Make sure the description placed as the "ALT" text is unique and descriptive.
4. Use the right anchor text.
5. Match the images with the content.
6. Do not stuff too many keywords on the "ALT" attribute as it might put you into trouble with search engines.

Though the effect of image optimization is not extremely important as compared to other strategies but as we keep on saying, every single technique helps in getting a good amount of visitors whether through image searches, standard searches and the social media.

There is yet again another overwhelming and record breaking data with regard to the number of tweets Twitter sends out monthly. The first major figure was presented in December 2009, with a billion of tweets per month, reaching that figure for the first time. And last May, a new record was confirmed: 2 whopping billion tweets a month.

Photo credit to Pingdom

The consistent growing rate of tweets being sent out each month is an impressive thing people in the online world should all be aware of as it carries a lot of good news especially to people under the business sector who use social media as one of their marketing strategies. More tweets, means more chances for businesses to be talked about and retweeted by users. For the ordinary people who use Twitter for their personal stuff, could mean more spam, but on the lighter side, it only proves that the convenience of communication is becoming even closer and closer to our reach.

Anyway, Twitter has always been very hardworking when it comes to ensuring the quality tweets populating all over popular social networking platform. So, rest assured that in the following days to come, a bigger and better Twitter awaits us.

Social media continues to emerge as one of the primary sources of fast information and news. In fact, it is now considered as the main medium that carries a big impact on consumer behavior.

A lot of studies have proven that the majority of people online or nearly 84% use the social media to express something about themselves and to disclose facts and information about anything under the sun. Also, it turns out that there is a bigger increase in percentage to people who rely on online resources like searches and reviews as a part of their decision-making process.

The studies only prove that each individual in the social media community whether it is an opinion or reaction about a certain product, service, brand or whatsoever can become such a great influence to other people despite the fact that there really is no close contact between each other.

If this is analyzed intensively, marketers can use this study to reinvent their marketing attack and grab the opportunity to influence their target market and control consumer behavior using the social media. In order for your business to achieve that influencer standing, it is better to start by defining a few simple areas like the location in which people may have a high demand on your business and from there, it will be easier to launch your marketing attack.

In the world of business and advertising, having the ability to become flexible and dynamic is a requirement in order for your and your business to survive the ever changing competition.

Recently, we talked about Facebook marketing and how Facebook can become one of your most powerful business strategies that you can use on your marketing campaigns. We also talked about the many different Facebook applications to better establish your company's online performance.

Now, allow me to share to you some other techniques so you can maximize the benefits of Facebook to your business. It's a known fact today that most big businesses are shifting their advertising focus to the web especially to the social media like Facebook and Twitter because it turned out that people nowadays are spending more time surfing the web and communicating virtually.

So here it is, you've established a Facebook page for your business, you also try your very best to get as many "likers" as you can, but would you know where exactly this process is headed?

First and foremost, you have to establish your goal and plan of action that you will have to apply consistently on a daily basis and START IT NOW. It is important to voice out what your business has to offer to your prospect consumers. By creating a name and image that is truly yours, it will be easier for people to remember your name, products and services despite the many competitors around you.

Next, is probably a tip that applies to all types of marketing strategy: Updating your page often. Remember that one good marketing attack is not by always talking about your company and products rather, talk something in which your followers can relate to or better, something that answers their doubts and questions in mind. That way, you are building trust and interaction between you and your possible customers.

Third. Strive to be unique, creative and fun. It is a nature for us people to easily get bored and fed up with a lot of things especially if we see or do it on a timely manner. Refresh your community by offering them perks, contests and/or discounts so that they will feel special and valued. It is also a wise marketing strategy because people will check on your business every now and then and even refer you to their friends. It is also one way of strengthening your relationship with them because you promote interaction and strong conversation, making your page alive and appealing.

By following these three tips, you will definitely see a great improvement and long-term benefits on your marketing efforts  as these can build a long lasting relationship with your target market and therefore introducing you to the marketplace with credibility and reputation.

The popularity of social networking continues to soar high as comScore recently concluded on their research study stating that social networking ranks as the fastest-growing mobile content category (mobile application and browser content).

The study shows a drastic increase in smart phone users. Of these smart phone users, 78% used their phones in April 2010 to accessing their mobile browsers and 80% of which made use of the mobile applications and services.

Because of the convenience and ease of access to the Web brought by the mobile devices and applications, the popularity of mobile surfing and social networking is expected to increase drastically sooner or later. Not to mention the many new smart phone designs and features which are to be released in the future, the world of social media, without a doubt, has a bright future. It is so bright that it captivates everyone it hits.

Online businesses and industries have yet another reason to work even harder and strive for the best online marketing strategy that they can implement. More people, means more chances of getting sales and return of investment. The online networking trend has never been this constant making it easier to predict and plan. Indeed, the future has a lot in store for us.

In order for you to establish a website, regardless whether it is for business or personal use, you will first need to get hold of the services of a web hosting provider. Web hosting, contrary to popular belief, plays an important role in search engine optimization.

Always keep in mind that the sole reason for optimizing your website is to drive traffic and followers to it. And one of the important factors that can greatly affect how you attract people to your website is dependent on your web hosting provider. Believe it or not: Even though the webmaster is an expert in all aspects of SEO, the website will still have a hard time achieving its goals if it is under the wrong web host.

Moreover, it is also important to note that it not just all about traffic. You can drive a lot of visitors on your site but that does not mean you will be generating sales and revenue for your business. The key here is to getting the right traffic which you can turn into money eventually. So when getting a web host, one of the first things you should look for is the location of the web hosting company. That is if your target market is in the United States, you have to have a web hosting company located on the same country. Search engines judge your website's relevance and ranks it based on a lot of items and that includes the location of the server based on the IP address.

Server speed is also a factor that affects the SEO potential of a website. If search engines are having a hard time fetching your website because it is timing out or taking too long to load, it could badly affect your rankings. Also, if your website loads faster your visitors will feel satisfied and there will be a bigger probability that they will come back to your site thus increasing customer loyalty.

These are just some of the two important web host-based factors that can affect your website's SEO capabilities. Choosing the right web host can get you into less work and faster turn-around of results.

There are a great deal of social media sites available that can be used by business owners as part of their marketing strategy. In truth, successful marketing does not necessarily mean being present to every corner of the Internet, but instead establishing an online presence where your target customers. This strategy becomes even more effective with the combination customer interaction and networking.

If you have a business and you realized the need of marketing it online through social media, it is essential to be aware first of the techniques and tips as well as the rules to be followed in using the social media. Facebook can become a powerful marketing tool when used skillfully. It's one of the best ways to not only promote your business but also to create an interaction with your customers, be in contact with your business affiliates and work together with business partners and clients.

Some of the useful tools and applications offered by Facebook are Professional Profile, NetworkedBlogs, My LinkedIn Profile, Tag Biz Business Network and many others which can be used to promote your company website and establish your online presence.

One tip to maintain your credibility on Facebook is to always be hands on to the page and update it often. The more active you get, the more you'll get noticed by your fans/friends on their news feed, therefore increasing the possibility of people going to your page and exploring what you have to offer.

Online shopping is certainly not a new thing to our generation as it has been introduced many years back. However, because the Internet continues to revolutionize every aspect of life, online shopping has boomed in popularity in the recent years. The World Wide Web has always been successful into widening the market and opening new alternatives which are readily accessible to anyone at any time and anywhere. In fact, studies show that a great number of people in the overall world's population prefer to shop online rather than going out to malls and shopping establishments.

One of the most obvious benefits of shopping online is the ease and convenience it brings which allows a shopper to instantly compare prices, features and specifications of a specific product without the need to go from one store location to another, therefore saves a lot of time and money.

Along with this trend, online payment methods specifically credit cards and PayPal appears to be the most preferred way of virtually purchasing products and services. Despite the many other e-payment options, PayPal and credit cards emerge as the most favored modes because of their simplicity of features and compatibility with almost every transaction online.

These days, many enterprises are venturing into establishing a virtual branch for their businesses. There are literally thousands and thousands of online e-commerce sites that are established each day. The only advantage you have, as one of the small business owners on the Web is by always targeting quality to your products and loyalty to your customers. That way, you are not only establishing your online presence and credibility because you also build strong relationship with your consumers.

The Internet is becoming more and more jam-packed each day. Though this could mean more consumers for online marketers, there will also be a lot of heads to compete with. Businesses who are striving to get every consumer are all over the World Wide Web.

Most business owners who are concerned about bringing traffic juice to their company web sites are aware of the fact that link building is a major factor that can significantly increase a website's search engine performance. Though it is not the only way, the results it brings are surely a website's long-term asset.

Different methods apply in getting high quality backlinks, plus the fact that search engines nowadays use a very intellectual algorithm that is able to detect black hat techniques. The natural link building or the so-called manual backlinking is still the best and proven effective linking method.

Your job now as the webmaster, is to search and scout for great sites and pages where you want your website to be linked. In most cases, websites don't just link you up that easy. Some would go for mutual agreement or even ask for something in return - it's a known fact on earth, anyway; as the saying goes: "There is no such thing as a free lunch."

Link building, though considered by some as a long and tedious process, but once you have succeeded into gaining high quality links from reputable websites constantly over time, chances are, your website will become good-looking to search engines than ever.

If you will ask an average person to describe Google as a company, the normal answer you will probably get is that it is one of the largest and most successful web advertising companies in the world.

However, Google would like this stereotype be changed and educate everyone that the company is not just on the "take side" of a "give and take relationship" of a business circle. The company wants the world to know that it has become a part of the success of small businesses across the world offering internet-based services and products even in times of poor economic performance.

The multinational public cloud computing company released a report during a news conference in the Capitol building stating about the economic impact of their company's programs and services. Google said that on 2009, it generated approximately $54 billion for US-based businesses, online publishers and non-profit organizations alone. The report was based on the total amount of money Google paid out to its clients using Google AdSense products, the value of free advertising it gives to non-profit sectors and lastly, the estimates on the amount of money made by marketers and advertisers.

Google may look like it is trying to emphasize its great contribution in the economic development and into providing more jobs to people but the company have a point after all. We cannot deny the fact that internet advertising has become a vital part in our economy especially for small and medium businesses relying to the World Wide Web in generating sales and revenue.

Back then and up to this very moment, advertising on TV is way too expensive and unreasonable for small businesses and advertisers. A standard TV advertisement would normally cost thousands of dollars which hinders small and medium enterprises from exploring this old-existing medium. But Google TV is changing the way advertisers and marketers deal with television advertising by making TV advertising more affordable. With Google TV, anyone, as long as they have AdWords account can advertise and market their products on national cable TV for as low as $20 per ad space.

Advertisers see this new venture as one great opportunity to attract consumers and increase sales revenue without them having to spend a lot of money.

The fast-paced and competitive marketplace continues to grow bigger and bigger each day that is why it is always a wise decision for advertisers and businesses to scout for alternative and innovative ways on how to introduce their products and services to consumers. With that, the ever faithful television which has been around for many years now is absolutely a perfect and powerful marketing medium.

Google never fails to introduce better and economical alternatives with its tools and services. All eyes are now on the lookout for this new Google service. If it comes to the point that Google TV becomes a big hit to the market, one this is for sure: Google advertising at its best.

Managing and reducing one's energy consumption, whether at home or in business is now made even more convenient because of the new and improved Google PowerMeter which officially partners with Current Cost - the largest provider of energy monitoring software and tools worldwide.

Due to the success of Current Cost regarding their devices which helped a lot of household and businesses to regulate their energy usage, the company agreed to have a formal contract with Google to allocate new services and devices that functions hand in hand with Google PowerMeter.

Initially during the launch of PowerMeter, the service was only made available to those affiliated with Google's utility partners basically because it depended on the installation of smart meter devices that can send energy data virtually. Soon after, it collaborated with The Energy Detective and AlertMe which presented alternative devices other than the existing one.

Now, Google's energy monitoring service will now cover an even larger audience with its partnership with Current Cost, its third and perhaps the most sensational device partner so far. We'll never know what comes after this. With Google's efforts in investing time and interest to energy-related campaigns, there probably is a lot more of big announcements and device partners to come.

Search engine optimization (SEO) is your company's advantage that can attract customers to your site by helping them find your business over the Web. SEO involves a constant and strategic process in which a couple of techniques and strategies must be used proactively.

Tip #1: SEO-friendly is Google-friendly

Let's all admit the fact the Google is the King of the search engines and almost everyone on the web rely on Google when they are in need of information regarding something. Hence, it is important to exert much effort into optimizing your website for Google.

Tip #2: Religiously Add Content

Blogging is a very important ingredient in SEO. Adding a lot of useful content is enormously favorable for your site because it broadens the keywords on your site, therefore, giving a bigger probability for internet users to find your business online as they do searches. Blogs are also an effective way of establishing a connection to your customers and addressing their concerns.

Tip #3: Social Bookmarking

Submitting your entries to social bookmarking websites is a great way to introduce Internet users and search engines to your business at the same time to drag drive traffic to your website. Therefore, it is important to quickly submit your entries as soon as they are published.

Tip #4: Be Creative and Innovative

Obviously, there are thousands and thousands of websites and blogs over the Internet and your website is just one out of the many pebbles in the shore. Therefore, make every possible way for your website and business to stand out and get noticed. Don't hesitate to experiment and reinvent like using videos, tutorials, interactive media and etc.

These techniques are just some of the many important key ingredients that businesses venturing into online marketing should take into consideration. Using these simple techniques can create a big impact to your business which in turn can lead juices of success.

The mobile industry has significantly boomed over the past years and continues to thrive for a more promising future. When we say mobile industry, we are specifically talking about mobile online marketing associated with the mobile devices and the Internet.

There have been a lot of new products that changed how people deal with their everyday circumstances. There is no doubt that the mobile innovation brought to us by the advancements in technology plays an important role in our daily necessities and lifestyle.

Therefore, creating a mobile version of your website is just as important as optimizing your main website. One important consideration when constructing a mobile version of your website is the load time. The mobile site has to load twice as fast as the standard website. Also, you can use a lot of online tools that will help your optimize your mobile site.

The many different applications being introduced to the public is make consumers appreciate mobile devices ever more. From the Apple's iPhone, to the Android phones and the latest being the iPad, the mobile marketing industry will surely have an even brighter future in the coming years that is why companies and businesses take the ecommerce market seriously in order for them to get ahead of the competition.

The ecommerce industry, without a doubt, is bound for an even promising future and greater opportunities. And Google is one of the many online companies who are making this innovation possible. Google has announced today at the Google I/O the business version of Google App Engine which offers a variety of hosted and scalable web application platform.

The Business Version of Google App Engine allows businesses and organizations to manage their applications in a more effective approach because of the added features and capabilities like centralized administration, premium developer support and an uptime Service Level Agreement (SLA) promising a 99.9% of uptime, flat monthly pricing, high-level security and to be introduced later this year, access to advanced features and services like cloud-based SQL and SSL databases that are totally dedicated for the enterprise.

Google is doing every possible way for the enhancement of this new service and is keen to produce a lot more of powerful tools and a comfortable work environment with the aim of making the cloud a friendlier place for enterprises especially to those who are in line with the IT and ecommerce industry.

Associated Content will now be under the management of Yahoo, Inc. The website known for offering different contents like articles, images and videos created by small time freelancers was purchased by Yahoo for approximately $100 million as according to sources.

This is a great opportunity for Associated Content as it will be more exposed to an even wider range of new techniques as well as highly advanced technology for producing their low-budget services. Yahoo's CEO, Carol Bartz believes that the combination of the promising potentials of Associated Content with Yahoo will surely bring something to be watched out for and quoting it from her, "it's a game changer."

The two companies are eager to team up together into producing more affordable contents that will cater a larger marketplace. They are also targeting of providing new marketing ventures and services give more options to advertisers on how will they attract their business reputation as well as increasing their sales.

YouTube just recently celebrated its 5th anniversary and is proud to announce that it receives and average of 2 billion hits per day.

The most popular video sharing site will now cover an even larger audience as it expands its service into its sixth and final continent to serve which is Africa. Finally, African countries will now have a localized version of YouTube. The company will be partnering with local African broadcasters to populate their home version with locally produced contents like informational and educational videos that can be used by the local sector and the educational institutions.

This announcement surely is great news for everyone especially to the marketing and ecommerce people out there because of the fact that YouTube is regarded as an effective and widely-used marketing tool favored by marketers nowadays; not to mention that South Africa is one of the most progressive countries and still continues to soar.

Along with this news, YouTube has also launched a couple of programs like the "My YouTube Story" and a channel dedicated to the 5th year in operation of the company and its achievements.

When engaging into online marketing, finding the suitable domain name or website address is a big factor in the search engine optimization and the overall performance of the site. Just like the postal address or the business phone number that you give to clients to find your business, the domain name or the URL is the first thing on the list that your customers have to know to find your website online.

Getting the appropriate domain name is very crucial in establishing a successful online presence for an ecommerce site. A both SEO-and-customer-friendly domain name comprises of a well-researched keyword/s and something that is appealing to customers.

There are certain characteristics that a website address has to have in order for it to be considered as a successfully designed URL. You must keep the domain name short and simple but has to be unique and original in such a way that it will easily be remembered. Using short and simple URLs also reduce the possibility of typo errors. Moreover, be sure to always use keywords that reflect your company or its services.

People don't always have the habit to bookmark or favorite each and every site that they visit. For this very reason, it is a wise approach to think that unless a search engine is used to find your website, people will have to manually type in your URL to get into your website. So to get the best of both worlds, choose a keyword that is both appealing to people and to search engines.

People nowadays, regardless of age, gender and economic standing as hooked with social media, especially the social networking sites like Facebook, Twitter and blogging. Social media has become the lifeblood of ecommerce sites primarily because of the fact that online interaction, information sharing and data gathering are now considered as parts of people's lifestyle.

One important advice for you to succeed in ecommerce marketing is by knowing who your customers are and follow where they are going. You will mostly see your target customers in social networking sites that sell like hotcakes to all walks of life these days. Once you are able to know this information, engage with them by establishing a strong foundation of interaction, sharing and assistance which lead you to customer loyalty.

Remember that you are not always there to sell or promote your business. Make your followers realize your worth by addressing their concerns and being a part of their daily routine.

Adding useful sales tools like videos, tutorials, sharing options, etc are important factors as well that can yield to productive results. People love watching more than reading. And in most cases, if they find your videos interesting, there's a bigger possibility that they will share it with others, too.

Truth is, if you haven't realized up to this very moment the importance of social media and the impact it can create on your business, you surely are missing a lot of great benefits and you might probably be left out in the competition in the long run.

Blogging is undoubtedly a very essential social media tool whether for personal or commercial use. It is like an online hub where people share their thoughts, seek information about certain issues, meet new friends and many other social activities.

On the commercial side of it, blogging is a very powerful marketing mechanism as well as it gives the freedom to promote and advertise one's company and the services it offers. Moreover, blogging is an effective way to attract customers because you are able to interact with them and address each and every concern that they have.

It is important to remember that updating your blog regularly will boost your reputation and in turn, will reward you a lot of juice of success. In fact, companies who have commercial blogs get 55% more traffic to their sites. Well, what does that mean? -- BETTER MARKETING RESULTS, of course.

Blogging is something that each of us, whether as individuals or a company, has to explore. Over time, it has been proven that it can provide an enormous edge over companies who wouldn't dare exploring it.

Companies today consider having a blog as a necessity. It has become a company need that requires only of a minimal operational cost but will surely provide great end results.

Twitter is getting even more serious with the competition in terms of providing a social media platform that specifically caters business owners. In fact, the company has already started the beta testing for their business accounts known as Twitter Business Center.

This new Twitter feature will provide more flexibility for entrepreneurs as it will be focused more into providing the finest customer service as well as consumer management and a faster turn-around time.

Twitter business accounts will be automatically verified as soon as they are activated so you'll know that the account is really under the administration of the business itself. One interesting feature of this service is its ability to add multiple contributors to the account so different representatives from the business can access the same account.

Normally, a typical twitter account can only receive direct messages from its followers provided that it is also following back that person. What sets a business account apart from the usual is its ability to receive direct messages from any of its followers regardless whether or not the account following the user. This feature is a must-have for businesses because as it can improve customer service since dealing with customer feedbacks and issues privately will be a lot easier.

Twitter says that the beta testing will only be offered to just a few businesses as of the moment but once everything is under control, it will be rolled out to every interested business owners. For the mean time, the company is doing every possible way to perfect this new service.

Online shopping continues to become a trend in the World Wide Web as a lot of people use the Internet to search for great deals and promotions on different items.

Internet users are now learning to use the social media to receive updates like promotional news, recipes and other household-related stuff. Due to our fast changing and unpredictable economy, people have become wiser in spending their money. With that, people find the need to consult the Internet to find the most practical and economical products that they can get.

This trend is becoming more and more rampant due to the fast growing number of mobile devices available in the market which serve as vital media in our decision-making process.

In our generation today where the fittest will mostly the ones to survive, it is important for consumers to become selective of what they are buying with regards to the quality, quantity and many other aspects.

Selling and buying products online is the newest trend in our modern lifestyle and most businesses are venturing into this kind of strategy because it is becoming a necessity.

Online marketers and advertisers are now getting hooked to a new and effective way of promotion. Geo-marketing is the new fad in the online advertising world today because of the influences digitalization and the growing demand for mobile and easily accessible information and data using the Internet.

This marketing technique involves well-researched information and reliable sources to be able to analyze your company's structure and operation as well as the trends and the best locations to get in touch with the best consumers. It will also help businesses to adapt easily to the fast-evolving marketplace

One popular and probably the widely used tool that consumers use when finding information online about a specific product or item is web search which is mostly incorporated with geo-listing in which businesses can submit their marketing information.

Mobile campaigns like SMS, mobile applications for advertisements are also factors that bring the juice of success to your business because mobile gadgets are now considered as necessities in our modern lifestyle.

And last but not the least is social media. Updating one's Facebook status or Tweeting a product that one has just purchased is now the trend in the online world.

Geo-marketing is becoming an even more powerful marketing tool because of the combination of mobile marketing, the social media and the large pool of local business listings. Geo-marketing is an essential contributing factor to the success of a business regardless of its size and structure.

A whopping 6.7 billion tweets is expected to be sent out in January 2011 as predicted by Pingdom based on simple calculations using the previous monthly growth rate of Twitter tweets.

Well, most analysts will not be surprised with this forecast as the massive growth of Twitter in terms of registered users and the number of tweets sent out in a day is clearly evident.

This conclusion by Pingdom was simply formulated using the percentage growth rate over the last six months which shows an almost constant figure of 16% in average creating a smooth curve up. Therefore if this constant 16% growth rate will be maintained each month, it is safe to say that 6.7 billion tweets are bound to kick off by the first month of next year.

The world of social networking is growing enormously big that it can actually grow from nothing to something in just a short span of time. That's how viral social media is. No wonder why a lot of businesses are investing so much to online marketing and promotion as compared to the usual print and TV ads.

More studies and statistics emerge today confirming that the social media has become a trend for people and it turns out that the web is transforming into a new structure of community where people interact, communicate and now, to search for information about companies, brands, products and services.

There are in fact a lot of social networking sites that sprouted like mushrooms in the World Wide Web. But above all these, Facebook (garnering approximately 350 million registered users) remains to be one of the most popular networking sites people use everyday to incorporate with their daily routine. Internet users spend an average of 19 minutes a day on their Facebook accounts, being the highest average time on site that people spend on their social networks.

The promising future of Facebook has attracted the attention of business owners and marketers and found the site as an effective marketing tool due to the unparalleled support that it receives from its users.

Effective business advertising and promotion is every business owner's goal. With that, most businesses turn out to venturing into Facebook because of its great potential that can bring bigger opportunities and increase in sales and productivity.

One of the best ways to use Facebook as an effective marketing tool is by simply engaging everyone with your products and services though a community interaction. It will turn out that your Facebook page will become more visible and essential to people if you maintain a mutual interaction.

The proper use of Facebook in a business' marketing campaign is absolutely one great tool that can introduce your products and services better in the marketplace and eventually boost the quantity of sales.

Over the last fifteen years in the history of the World Wide Web, the online community has evolved significantly in terms of the type of users and content as well as how users perceive the Internet as a whole to fulfilling their expectations.

Almost every minute, a lot of websites are being created to offer special forms of information and advertisement to users. Social networking sites are also emerging in recognition today, being the most significant form of social media that Internet users employ because as they claim, it has become a part of their daily lifestyle.

People nowadays are more comfortable of using the Internet in finding more information about pre-organized objects or specific items like the current status of their favorite sports team, celebrities or about a certain product or service they wish to purchase in the future and the like. Consequently, instead of spending long hours of walking in through stores and comparing items and prices, people simply choose to be inside the comfort of their own home and do shopping.

The future of search is very broad and promising because a lot more of innovations and user engagement is in store for us that will improve our way of collecting, understanding and serving information and technology. This evolution that we keep track of is a great way for advertisers and marketers to find out more ways on how to improve their strategy and structure to arrive at smart marketing plans and campaigns.

Behavioral targeting is undeniably one of the most effective marketing techniques that advertisers use online. This marketing strategy makes use of the person's web browsing history and activities to arrive at the advertisement or products that will best fit the user.

However, as per study that was conducted by the Ponemon Institute, marketers are hesitant of applying this technique due to some privacy issues on the consumers' part.

The study which was conducted to about 90 organizations shows that nearly 98 percent are still holding back into allotting budget for online behavioral advertising and would never risk their company's reputation by tracking people as they go online and send them advertisements based on that record.

Ponemon Institute believes that companies that spend to only about 12% of their online advertising campaign on behavioral targeting would instantly go high up to 47% as soon as the privacy issue is addressed.

This study clearly states that companies' main concern is still the welfare and protection of their consumers above sales and return of investment. Certainly, once this issue has been given much attention and action like improved disclosure models, keeping the consumers informed, proper consent tools and many more, there will be no doubt that marketers will surely allocate a bigger percentage of their budget to online behavioral targeting.

Google officially shut down FTP support for Blogger on May 1st. Last year, the FTP issue has been quite tough to Blogger users most especially those who are not using a custom domain and rely on FTP alone to publish their blogs.

This termination decision made by Google for Blogger's FTP support was actually announced three months ago to keep Blogger users aware and to give them time to migrate to either a custom domain or another blog platform.

To all webmasters who are confused as to what the implications are now that FTP is no longer supported by Blogger, worry not because if you followed what Google advised everyone what to do about three months ago, your website is already on the safe side.

Blogs that are successfully migrated are rest assured that visitors will be redirected to the blog's new home with the PageRank preserved. The migration process was never a headache by the way, because of the full blog backup/export today feature they provided to ensure users will have the full copy of their blogs.

Google, on the other hand understands that most users will be frustrated about this decision, however, they are keen to provide many more great services in the future as they have a lot of ventures planned for 2010.

First and foremost, the reason for building up a website for your business is to get the traffic that you need and then turn this traffic into sales, right?

Always remember that the content is a very essential factor into building your business online. When you capture the attention of your target audience and you establish a community towards your website, that's when sales and productivity come knocking in at your door.

So it is important to remember that your website's content is not just all about quality. Quality content useful for others might not matter to some and vice versa. For a website to become successful, it has to consider a lot of marketing techniques that will suit your audience. You have to know your target audience first to make sure that what you are writing about will be something beneficial or entertaining to them.

The shortest path between two points is a straight line. Don't go around taking the long path when you can use the shortcut. Always be specific and shoot straight to the useful point because not all your readers have all the time in the world to sit long hours reading and trying to understand what you have written.

Sell your business smartly. Write something interesting that will make your audience realize the benefits and importance of your business. This can be something like a story about how your business became a big impact to someone or something which improved their perception or lifestyle and the like. Provide stories that will give satisfaction or significance to your readers.

So whether you are aiming for that sales quota you've been working hard to achieve or you simply want to earn traffic and links from others, your content is an important decisive factor to catch people's attention and respond to you the way you planned it.

Electronic person-to-person (P2P) transaction is now the most preferred mode of payment online. The survey conducted by the Fidelity National Information Services (FIS) shows that 70 percent of the persons who participated in the study prefer electronic portals using P2P in making payments and money transfers.

The wide use of cash and check payments will sooner or later be replaced by electronic P2P according to the study as approximately 50 percent of consumers would prefer using P2P payments to their common necessities and financial obligations.

This is a great opportunity for financial institutions that are planning of adopting or incorporating their services with electronic P2P payment. Part of the survey also shows that people are willing to switch to a bank that offers an ePayment portal feature.

Electronic P2P payment method is becoming everyone's preferred mode of transaction because of its quick and easy processing and secure transaction. This could mean more people placing purchases and orders online as well.

If you think advertising is only something that adults have to learn, well think again. The Federal Trade Commission believes that even the kids need to learn and understand how advertising works so they will be educated about certain information for them to become smarter consumers in the future.

The Internet has become a community for people to keep in touch, purchase, ask, and basically everything you can think of. As a one big community, a huge percentage of it covers the younger generations or kids of minor age. Advertisers and marketers admit that these days, most of their consumers online fall under the children category.

And because advertising is almost becoming synonymous to the World Wide Web, the Federal Trade Commission launched a campaign that will educate the youth about what advertising is. The website is called Admongo.gov, an online application that targets children ages 8 to 12 to keep them informed about the ads that they see all over, how they work, why are they created, etc.

Advertising is something to be taken seriously even to kids. It is a very essential tool in the Internet world because it is one way to keep people informed about certain products and services they wish to purchase. With that, a consumer has to determine appropriately whether a certain advertisement is truthful or misleading in order to arrive at the best decision.

So to advertisers and marketers, better consider the younger audience in generating and designing your next ad campaigns.

It is now confirmed that Hewlett-Packard (HP) will be acquiring Palm, Inc. This ultimate agreement was announced today by both companies.

According to the news release that was published on HP's official website, Palm will be purchased at a price of approximately $1.2 billion at $5.70 per share of common stock.

Over the past two years, Palm has been struggling to surpass the controversy about its predicted downfall. Many analysts have claimed that Palm alone will sooner or later lose its worth because of the fast deterioration of it's share value. In fact, in October 2009, Palm's cost per share was about $17.46 and from then, it came down to about $13.41 just last January. This has been a constant trend to Palm over the past few years.

And now, seems like it has acquired a new life support through HP. HP is seeing a great potential to Palm especially to its webOS and they are planning to push through with the innovation of the operating system to widen HP's mobile technology and capability in line with the world's leading mobile and smartphone providers.

The transaction between the companies is expected to be finalized by the latter part of the year.

This new venture by HP and Palm would mean good news to the advertising world, especially to companies and businesses online. People will have a new alternative source of mobile communication device which will contribute to the percentage increase in the growing number of time spent by people surfing the Internet.

One of the building blocks of SEO, and considered as the most popular technique is link building. Having quality backlinks will give a website a good search engine ranking.

When you think of link building, it doesn't only mean a single thing of just having your website linked to other sites to get a high website ranking. There are in fact, five types of link building and all of these have their own different goals and using a combination of these techniques will help boost your website's overall performance.

Traffic Generating Links. It is very essential to acquire this type of link building if you want a particular page on your website to be exposed on more traffic by linking it to high-performing pages on your website in terms of traffic and ranking.

SERP Elevating Links. This technique involves a more intensive keyword search as you are targeting the appearance of your website on the top pages of search engines. Relevant pages and dofollow links are the things that a webmaster has to scout for when using this kind of link building technique.

PageRank Boosting Links. This is specifically dedicated to achieving reputation with Google. PageRank is a numbering system (1 to 10, 10 being the highest rank) based on the indexing algorithm of Google. Getting a dofollow backlink from a high PageRank website will boost your PR more compared to a low PR page.

Reputation Building Links. If you want to establish your name or company in the world of social media, working on your reputation and credibility is your main goal. A great way to do is to by marketing using the most popular social networking sites like Facebook, Twitter, LinkedIn, etc. to educate people and keep them update about your business.

Backlinks for Your Backlinks. When you acquire backlinks, of course you want those websites/pages to receive the most traffic to increase the probability of having your link clicked by those who visit the page. Therefore, getting some backlinks on the pages you get links to can be an effective method and bring mutual benefits as well.

It is important to remember that using a multitude of techniques on link building will bring you a lot of SEO juices if done the right way. You also have to be consistent and patient when doing this and as much as possible, try to make it look natural so as not to be penalized by search engines.

If you've decided to get an SEO program for your website, make sure that you are well educated about the service and what it can offer to you. Though many SEO companies are claiming that their programs are the best among the others and can guarantee higher search engine rankings, it is still you as the webmaster who can really tell which service will fit your requirements.

Getting into an SEO program will not give you promising results overnight as building credibility over the web is achieved over time. In fact, most renowned websites today have been in the industry for quite a long time now. Truth is, as any other budding websites, they too started as small and less significant.

So if you just recently hired an SEO company, you might have to wait for a little while before you see positive outcome.

Nick Stamoulis of Brick Marketing highlighted some of the important key points that you should never do with your SEO program.

Don't get frantic. Never lose your patience when you don't see good results right away. Just give your SEO program room for work and never rush things up.

Don't quadruple your link backlinks as this might result into a negative impression to search engines. An SEO program that looks and feels natural is still the effective technique.

Don't secretly hire more than one SEO company thinking it will double the results and speed things up. Doing this will be a complete mess and might lead to a more serious complication.

And lastly, don't rely with the bad guys. Just always be patient in doing the right way for you to keep that long term results coming in. As Google's motto says, "Don't be evil."

SEO is a continuous process and patience and quality are the most important ingredients into achieving the fruits of your labor.

Most people nowadays use the internet to find out today's trend or the hottest and latest buzz about someone or something and thus, the birth of real-time search engines. Real-time search engines are the newest form of Internet media that people use today to achieve real-time answers and results.

Of course many are still relying on the traditional search engines that are more of reference websites. Unlike real-time search engines, the traditional search engine provides additional details and information to something that we know about. It provides the user every possible result that it can search all over the web regardless of the age of the link.

Real-time search engines, on the other hand have the ability to scout for status updates, comments and links that people post every day. You use a real-time search if you want to know "what's hot" or popular as of the moment as it gathers information about what others think about a certain topic. Take for instance during the past catastrophes that happened in several parts of the world, updates and news spread quickly because a lot of people have posted updates on Twitter and Facebook,  two sites contributing an important role in real time searches.

Since more social networks are now capable of posting status updates, a lot of real-time information will be posted each day.

Real-time search is catching the attention of people because of its speed and convenience. Not everyone is facing their television all the time to get news updates and information, but most of us frequently have access to the web and carry Internet-capable devices which make it more convenient and fast to get updates about a certain topic or trend.

Vladimir Prelovac's newest Firefox plugin will surely be another helpful tool for webmasters and bloggers concerned about SEO. SEO Doctor is a must-have add-on to your Firefox browser as it allows you to see a detailed diagnostic of a website being viewed. Webmasters will be able to know how optimized their websites are in terms many different resources.

The plugin has a simple interface making it convenient to use even to beginners in the world of SEO. Actually, you don't have to click any button or set parameters because the application, when enabled, will automatically display on the status bar the statistics of the website being viewed.

Features

• SEO Score shows an on-site optimization of the website. Indicators are also shown such as a green flag that tells your website score is on good standing, a yellow flag which means warning and a red flag that suggests further action and improvement.
• Flow shows a percentage preservation of the site's PageRank.
• Links indicates how many external links are there on the page being viewed.
• Visits displays the number of visitors in reference to compete.com.
• Nofollow icon can be clicked to show whether the links have nofollow tags or none. A linked text will be higlighted orange if it is nofollow, otherwise, it will be highlighted yellow.

SEO Doctor is a recommended application since you'll be able to make an assessment of your website's SEO standing so they can be treated right away. Click here to download SEO Doctor.

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It is interesting to see that Global SEO is becomeing more and more mainstream.

The teaser picture reveals some detailed statistics, like the age of the account, the average tweets being sent per day and the mention (@replies) percentage. You will also notice on the image, a change in design layout.

Twitter being not only a social network but a fast communication tool for everyone, is drawing much attention to the public especially the mobile individuals and businesses that are fond of using the Internet as the primary mode of communicating to their connections.

This teaser leaves Twitter users puzzled and excited about what's about to come. Only one thing is for sure: something huge is about to come. Twitter is becoming way lot better each day making it suitable not just for individuals, but also businesses who market their products and services on the web.

According to Apple, over 1 million apps were also downloaded plus over 250,000 ebooks on the Apple App Store. The iPad will surely open a great opportunity for application and software developers due to the growing demand for apps.

Apple CEO, Steve Jobs is proud on how the launching turned out to be a great success. From the time the company accepted pre-orders since January, it has received a lot of reservations as analysts claim that 75% of the sales on the first day all came from pre-orders.

Prices for the tablet PCs start at $499, with a 16GB memory capacity, Bluetooth keyboard support and connect to the internet via Wi-Fi spots. A higher upgrade of the tablet PC will soon be released carrying 3G network features.

It is important to remember that communication is one of the main factors when building a successful business. In SEO perspective, most webmasters and business owners online are aware of top items that need to be prioritized to optimize a site like creating quality content, establishing links and many more. These things contribute a lot in SEO but without proper and effective communication, these SEO trick will not be as effective.

Effective communication is a process of exchanging information or data in a two-way process such that both parties understand the message. Communication is very vital for businesses and should be given proper attention in order for the entity to reach its target market and achieve success.

Communication is the building block of search engine optimization and will always be of great importance in the future. It should be one of the primary goals of a business and not just by plainly targeting for a high-ranking website. Just getting a high page rank does not mean that your target market really gets what you want them to receive - this where quality comes in. Communication increases the efficiency and quality of every hard work that is exerted to optimize.

Always keep in mind that SEO is about communication and the search engines are the important media that will keep your message from reaching your desired market audience.

Facebook is bound to undergo yet again another revision to its privacy policy. Michael Richter, the Deputy General Counsel for Facebook, mentioned on its article of Facebook blog on Friday that they will be proposing another major change on Facebook's Privacy Policy and Statement of Rights and Responsibilities. The decision from Facebook is in line with the social networks' way of improving some of their structure and at the same time, to give way to some new products.

Mentioned on the Facebook blog are some of the key areas that will undergo changes and modifications. First is location as they are planning of adding a location to their posts and status updates.

And since the main reason why social networks such as Facebook were created is for people to share and connect with each other, an improvement will be done in such a way that how connection is presented on the profile will be controlled by the user and this time, language will be added to make it even clearer. Facebook also made connecting with your friends and to other people possible through their games, applications and third-party websites.

Facebook changes for the better because they want their users to have an extra-ordinary experience that will never be possible to other social networking sites. With that, Facebook strives for its unending dedication and research to provide satisfaction and good service not only to individual users, but also to small and medium industries that use the web in promoting and marketing their business online.

We will inform you as Facebook announces important information and data regarding this revision.

Internet marketing is becoming a top trend today for companies and business owners. The Internet has now become one of the most popular forms of multi media tools. YouTube being the largest search engine next to Google, draws immense public attention and became a successful marketing tool among advertisers and businesses who wish to promote their products and services. For this reason, SEO became an integral part of the YouTube network as it helps drive traffic and boost the relative page rank of their Youtube channel.

This article discusses effective tips on how to make SEO-friendly and highly searchable YouTube channel.

• Optimize your Youtube page by choosing descriptive words or title for the video. Paying attention to the title tag keyword that is relevant to the subject is critical because it adds relevant tags beneficial to the channel's ranking performance.

• Improve the quality of the YouTube site through link building (internal and external). Through internal linking, you can link a newly created video to the most-popular and most-viewed videos on your channel. It aims to instruct Google to quickly crawl the new video add it to its listing; a process we know as indexing. It is also advisable to put links on the description section of the video as a visitor is likely to click on that link.

• Encourage visitor interaction on your page. Optimise the YouTube channel/page by encouraging your visitors to leave their comments and ratings to your videos.

Always remember that search engines are not capable of reading or understanding the YouTube page with just the videos alone as they are based in flash. Therefore, you should go the extra mile in boosting your page through social media promotion and adding relevant and rich content to it.

The convenience of planning a vacation or just simply finding a business establishment or landmark was made possible by Google Maps service. Google Maps lets you do effortless searches on the places you wish to visit. People who already used this service probably are already familiar with the tabs that sprout like mushrooms every time a particular map location is visited. These tabs, when hovered upon with your mouse, provide you with valuable information related to your travel such as popular landmarks and popular business establishments. 

Google, seeing the service as a potential hub for advertisers, has recently started its test campaign for a new service that will show hotel prices every time a search is done on Google Maps. Since Google is still experimenting on it so that the feature will only cover a limited number of hotels only available to a certain number of users and advertisers.

The Google Map feature works more like added information that appears next to each location on the map. The information is clickable and reveals price information and some other useful data related to your travel.

The service will surely be a big hit once it formally launches because travelling and visiting a foreign place will now be convenient and stress-free. This is also a chance for the advertisers to effectively promote their businesses online as most people rely on Google Maps, instead of any other websites, when searching for places and locations.

We will monitor this interesting development and let you know once you can book advertisement for your hotel.

Google finally made a very controversial move on Monday, March 22, 2010, to stop it's censorship on its Internet search services on China - Google.cn. This was decided after a series of cyber attacks which allegedly came from China aimed at e-mail accounts in China, Europe, and quite a number of US-based users and companies.

Now, Google Inc. now redirects its mainland Chinese users of Google.cn to Google.com.hk and still offering uncensored search in simplified Chinese. The company strongly believes that this big move of uncensoring their Chinese search engine is a wise decision to counter-attack all the challenges while still providing access to information for the people in China.

Google Inc. also made clear that they don't have anything against their employees in China as Google points out that they will not be held responsible for this issue. The company’s decision has drawn a lot of supporters believing that this is a good move for Google to shake off the Chinese government in using censorship to put its citizens under control.

Despite all of the negative reactions from the Chinese authorities, Google Inc. still remains firm into taking stand for its "Don't be evil" motto.

This drastic move confirms that international there are a lot of search engines to consider for SEO. Global business practices differ from country to country and MarkTheglobe has built the infrastructure to help you do business in different cultures and languages.

It seems like the use of TV and the Internet is exponentially growing in popularity each year. This has been proven by Nielsen's Three Screen Report.

Yahoo just released a study “A Smarter Mix of TV and Online” that confirms that supporting online advertisement with TV campaigns and vice versa improves brand and message recall.

According to the survey, Americans got more hooked into multitasking by simultaneously using the Internet and the Television. The last quarter of 2009 survey shows that virtually 60 percent of Americans watches the television and surf the World Wide Web at the same time. It means that an average American spends about 3.5 hours every month multitasking using the TV and the Internet.

This growing craving for media brought even more fuel to the fire because of the latest technological innovations like high definition systems, DVR, flat screen technology and the advancements in entertainment experience not to mention social media and online networking.

The use of the Internet and television clearly shows the Americans' fast growing desire and passion for these media.

Google has already started to offer TV ads via its Adwords interface and it will be interesting to see if Yahoo is going to start a similiar offering. It woudl also be interesting to see if linking interactive ads to TV programs like Tivo offers since a while is becomign more mainstream.