Google has finally introduced the Google +1 Button as close rival to the “like” button of Facebook. This new Google feature for sure will be an addition to the tools in online marketing.

The +1 Button will allows sharing information to your contacts and this recommendation about any certain content on the web can affect a website’s standing to search results. Also, the +1 button will appear to the AdWords add that are posted on the website. It basically does the same function as the Facebook Like button.

An interesting feature of +1 is that regardless of whether you click the +1 in the organic search result, in an AdWords ad or in the content of a website or a blog, what you vote for is the target site. These votes will then be reflected in all three options at the same time your avatar will be displayed to your contacts directly below the result.

One of the many questions that pop out regarding this +1 feature is regarding the contacts. People would normally ask who they’re contacts are. Google already explained this matter and what the term “contacts” encompasses is the user’s social network circle. Your social network circle consists of all the accounts that you have linked in Gmail, GProfile, GBuzz, GReader and other social networking sites like Twitter, Flickr, and many more except Facebook. To know more about who is withing your social circle, you may visit you dashboard section of your google account.

Google +1 Button and SEO

How will the SEPRs benefit from the Google +1 button? Actually, according to sources from Google, the +1 button does not actually influence the search results. What it does is it determines the position of the website in the search. Also, Google +1 will be a big help in increasing site traffic since the snippet is an eye-catcher.

Google +1 and Adwords

This concern will be quite simple: the number of +1 clicks received by an AdWords ad will not in any way affect the quality of ad campaigns. The only competitive advantage is that it will yield to credibility. The more +1 clicks the ad receives, users will be more inclined to clicking on that particular ad unit.