Analytics & Conversion

Without measuring it…how can you improve? Measuring conversions is an important part of any successful marketing campaign. MarkTheGlobe understands that accurate analytics reporting and conversion help to provide an accurate picture for the best results.

Google Analytics is a free enterprise-class web analytics solution that offers valuable insights into website traffic and marketing effectiveness. You’ll see your traffic data with fresh eyes and easy-to-use features that help you track success, see improvements or locate where to make changes. MarkTheGlobe is happy to help you set up Google Analytics for your website and sales funnel.

How To Track Conversion Rates

Your website conversion rates are defined as the number of successful transactions divided by the number of total unique visitors. So, a successful transaction for an eCommerce website would mean a customer purchase. This conversion rate would be the number of sales divided by the total number of unique visitors.

By tracking conversion rates you’ll have a sense of how your website is doing on a scheduled basis, week by week or month by month, or every year, for example.

MarkTheGlobe has mastered the technical challenge of adding tracking to optimize your conversion rates, so you can focus on your business success!