Analytics & Conversion

Without measuring it…how can you improve? MarkTheGlobe understands that accurate analytics reporting and conversion help to give the full picture for the best results. For a successful marketing campaign, you’ll want to be able to measure your conversions.

Google Analytics is a free enterprise-class web analytics solution that gives valuable insights into website traffic and marketing effectiveness. You’ll see your traffic data with fresh eyes and easy-to-use features that help you track success, improvements or where to make changes. MarkTheGlobe is happy to help you set up Google Analytics for your website and sales funnel.

How To Analyze Your Website Effectiveness

· What is your advertising ROI?

· What are web visitors doing when they come to your website?

· What web pages are visited the most? The least?

· How many web visitors become your customers?

· What are the buying habits of your customers?

· How do customers interact and respond to your website design and content?

· How many web customers are return customers?

· Is your site or certain web pages on your site discouraging return visitors, because there is a functionality problem?

· Are your forms too long or difficult to deal with, and making potential customers go to a competitor’s website?

How to Track Conversion Rates

Your website conversion rates are defined as the number of successful transactions divided by the number of total unique visitors. So a successful transaction for an eCommerce website would mean a customer purchase. This conversion rate would be the number of sales divided by the total of unique visitors.

By tracking conversion rates you’ll have a sense of how your website is doing on a scheduled basis, week by week or month by month or every year for example.

MarkTheGlobe masters the technical challenge of adding tracking to optimize your conversion rates – you can focus on your business success!